What Makes Content Engaging?
Part of the reason why content marketing is so popular is because it is more engaging than traditional advertising tactics like, say, a stagnant banner ad. Your audience spends time reading or watching your content and may even be compelled to share it on their own social media networks. This helps you build trust and establish your position as a thought leader in the market.
But creating engaging content isn’t simple. It requires upfront strategy work to determine what will resonate with your target group, as well as creative talent to produce high-quality pieces. Many brands are taking this to the next level by creating interactive content, such as clickable infographics, games, and virtual tours.
For some examples of engaging interactive content marketing, check out this post from HubSpot, the inbound marketing masters. Its examples from The Wall Street Journal, National Geographic and Orbitz will inspire you to think beyond a blog post, and you can also download a free eBook with more examples.
Photo: Interactive content example featured on HubSpot