Zazzle, a UK-based digital content marketing agency, surveyed thousands of businesses about their content marketing.
While 79 percent of those surveyed felt the use of content marketing is effective, only 6 percent were “definitely sure how to implement content marketing” strategies on their own. I’d wager a poll of American marketers and business owners would turn up similar findings. (They usually do!) While most marketers are sold on content marketing’s merits, many still stumble when it comes to defining a strategy, creating quality content at scale, and measuring the results of their efforts.
Check out the Zazzle Media infographic below for more details.
By Jacqueline Lisk