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“Image is Everything,” Inc.com/The UPS Store

Brand image always matters, but if you run a professional organizing business, it is particularly important. In this case study, entrepreneur Betsy Miller shares her experience growing her small business into a national franchise and discusses how maintaining a consistent brand image has been critical to her success.

We wrote this article for Inc.com as part as The UPS Store’ BrandView program. Miller is a customer of The UPS Store, and her experience exemplifies what The UPS Store can do for small businesses like hers.

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Photo credit: https://www.inc.com/theupsstore/image-is-everything-how-i-grew-my-professional-organizing-firm-into-a-franchise.html

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