“Image is Everything,” Inc.com/The UPS Store
Brand image always matters, but if you run a professional organizing business, it is particularly important. In this case study, entrepreneur Betsy Miller shares her experience growing her small business into a national franchise and discusses how maintaining a consistent brand image has been critical to her success.
We wrote this article for Inc.com as part as The UPS Store’ BrandView program. Miller is a customer of The UPS Store, and her experience exemplifies what The UPS Store can do for small businesses like hers.