A Brave Boy Did a Brave Thing

A Brave Boy Did a Brave Thing

By Jacqueline Lisk I interrupt our regularly scheduled content marketing, ghostwriting and thought leadership programming to share some feel-good personal news. Last month, my son Colin, age 7, did something very brave: he spoke to a local reporter about what it is like to have a limb difference. He did it to raise awareness about […]

What I am writing: A look back at Q1

What I am writing: A look back at Q1

Dear (work) diary, How is it April? Time is a mysterious construct. In Q1, I took on projects from new partners and familiar faces. Here is a look at what I have been working on: On a personal note: Bottom line: I am happy, lucky, and busy. But forever hungry for more. Drop me a […]

Spotlight on: Thought Leadership Workshops

Spotlight on: Thought Leadership Workshops

Since launching JR Lisk, Inc. in 2014, I have “ghostwritten” more than 200 thought leadership articles for executives and partnered on more than 450 branded content projects for Fortune 500 companies, ad tech start-ups, media companies, and everything in between. I started off writing articles for print magazines. Now I write digital articles, infographic copy, […]

A Belated Year-in-Review

A Belated Year-in-Review

Somehow it is mid-March and I am just getting to sharing an overview of my work in 2022. But, better late than never. TLDR version: 2022 was solid. I was more selective about the projects I said “yes” to, and I did a better job with work-life balance than years past. Below is a quick […]

Branded Content Update: September and October Projects

Branded Content Update: September and October Projects

Dear (Work) Diary, September and October were solid (minus a bout of COVID). Here is a quick summary of the ghostwriting, thought leadership, branded content, and marketing strategy projects I worked on: On a personal note: Glad I took the time to write this recap. Made me realize I had a fulfilling and productive two […]

A Very Good Day: Guest Speaking at Wesleyan University about Branded Content

A Very Good Day: Guest Speaking at Wesleyan University about Branded Content

Well, this is great news. Based on feedback on last year’s presentation, Dr. Rachel Besharat Mann asked me back to Wesleyan University to educate students about branded content. Last week, I led a 90-minute interactive session for Dr. Mann’s Contemporary Literacy class. The students were fantastic — prepared, engaged, and eager to ask questions and […]

Branded Content August Roundup

Branded Content August Roundup

School is back in session here in Ridgefield, CT. Where did the time go? August was a great month! We kicked it off with our annual trip to Cape May, NJ with dear family and friends. We closed it with a family trip to Lake Winnipesaukee (pictured!). When I wasn’t enjoying some needed downtime, I […]

What I am Writing about this Summer

What I am Writing about this Summer

One of my favorite things about my job is that I get to learn and write about so many different topics. Here’s a quick roundup of some of my current projects. Hope you are staying business this summer, and finding time for fun and relaxation, too. An eBook about 5G sponsored by T-Mobile, in partnership […]

The Time I Got to be a Branded Content Professor for a Day

The Time I Got to be a Branded Content Professor for a Day

When branded content is done right, everybody “wins”: the audience, the sponsor, and the publisher. But we need to educate audiences about this fast-growing space: what it is, and isn’t, how it differs from traditional journalism, and how to tell if you are are engaging with content that has been paid for by a sponsor. […]

Just in Case You Want to Know My Life Story

Just in Case You Want to Know My Life Story

In October 2015, my husband and I made one of the best decisions of our life: we moved to Ridgefield, CT. We love the town’s family values and strong sense of community. We value its schools, commitment to the arts and theatre, vibrant restaurant scene, and pro-small business climate. I also appreciate that it is […]