JR Lisk, Inc. Launches New Company Website

JR Lisk, Inc. Launches New Company Website

Today, JR Lisk, Inc.’s new website is officially live. I am especially excited about a few things: – I got to work with graphic designer and web developer Mariel Fitzgerald. Mariel and I used to work together at Mediaplanet. The collaboration was like riding a bike. I hope to work with Mariel on many more […]

JR Lisk Partner, River + Wolf, Ranks 4th in List of Top Brand Naming Agencies Worldwide

JR Lisk Partner, River + Wolf, Ranks 4th in List of Top Brand Naming Agencies Worldwide

JR Lisk, Inc. would like to congratulate our partner, River + Wolf, on making Clutch.co’s list of top brand naming agencies for the second year in a row. River + Wolf Founder and Chief Creative Margaret Wolfson credits the achievement to her deep experience in the space, and the talent and work ethic of her […]

Aicumen Adds Jacqueline Lisk to Its Technology Board

Aicumen Adds Jacqueline Lisk to Its Technology Board

Aicumen, a leading AI and blockchain technoplogy company, welcomes Jacqueline Lisk, founder of JR Lisk, Inc., a content creation and strategy agency, to its Technology Board. Lisk will serve as a Marketing Strategy Advisor, assisting Aicumen with brand messaging and the roll-out of new digital assets, including an updated company website. Aicumen helps entrepreneurs and […]

We Earned Our Editor Credit on Amazon

We Earned Our Editor Credit on Amazon

Last spring, JR Lisk helped Brian Jones, founder of Nuts & Bolts of PR, create a PR workbook that teaches people how to take PR into their own hands. Brian had so many tips, tricks, and success stories to share—he needed help organizing his insights and presenting them in the most useful way possible. Brian […]

My Inc. 5000 Conference & Gala Photo Diary

My Inc. 5000 Conference & Gala Photo Diary

This October, I attended the Inc. 5000 Conference & Gala for the first time. The event is a celebration of the nation’s fastest-growing companies. The three-day conference was packed with educational talks and panels aimed at helping entrepreneurs scale their companies and navigate common “growing pains.” For nearly five years, I have been a part […]

A Layperson’s Guide to GDPR

A Layperson’s Guide to GDPR

  If you are a marketer, publisher or digital business, GDPR probably makes you shutter. For the rest of you, it probably makes you shrug. Let’s quickly break it down, in plain English. What is GDPR? The General Data Protection Regulation (GDPR) is a new regulation governing data protection and privacy in the European Union […]

Why Your Business Needs Video

Why Your Business Needs Video

Businesses of all sizes are investing in video. Here’s why: People prefer them. Research shows that 60% of site visitors will watch a video, if available, before reading text. (Source) They are shareable. Content that includes a multimedia element is more likely to be shared than text-only content. They are effective. After watching a video, […]

New Website Coming Soon

New Website Coming Soon

I am excited to share that we are in the process of updating www.jrlisk.com and will be rolling out a new site design later this year. Stay tuned, and Happy New Year!   -Jacqueline Lisk  

The Content Marketing “Sweet Spot”

The Content Marketing “Sweet Spot”

When working with clients to document a content marketing strategy, I always end up talking about the “sweet spot” – that magical moment when an audience’s needs and interests intersect with the company’s products, services or expertise. Here are a few “sweet spot” examples: One of my clients is a managed IT services company. We […]

The Surprisingly Tricky Task Of Writing Company Summaries

The Surprisingly Tricky Task Of Writing Company Summaries

Helping a new company boil down what it does into a few sentences is a surprisingly challenging task. The last four years, I have been helping businesses, big and small, do just that. Writing a company description is especially hard for a nascent organization that is still working out exactly how its products or services […]