The Content Marketing “Sweet Spot”

The Content Marketing “Sweet Spot”

When working with clients to document a content marketing strategy, I always end up talking about the “sweet spot” – that magical moment when an audience’s needs and interests intersect with the company’s products, services or expertise. Here are a few “sweet spot” examples: One of my clients is a managed IT services company. We […]

Why aren’t you blogging?

Why aren’t you blogging?

When I get busy, I tend to neglect my own blog so I can focus on creating content for my clients. I am not proud of this, but it is a deliberate decision. Blogging doesn’t fall through the cracks. It is not something I forget about. The truth is, there is only so much content […]

6 company blogs that inspire us

6 company blogs that inspire us

When our clients ask about company blogging best practice, we direct them to the sites below for inspiration. These businesses routinely produce high quality content that conveys their expertise without being “salesy.” They effectively identify the topics that matter most to their audience while aligning with their company marketing objectives. Whether you’re launching a blog […]