A Ghostwriter’s Musings on Ghostwriting

A Ghostwriter’s Musings on Ghostwriting

When people ask what I do for a living, I tell them I am a writer and marketing strategist. If they ask me to drill down, I rattle off the types of projects I work on. When I get to “ghostwriting,” people tend to stop me. “Who do you ghostwrite for?” “Do you like it?” […]

Aicumen Adds Jacqueline Lisk to Its Technology Board

Aicumen Adds Jacqueline Lisk to Its Technology Board

Aicumen, a leading AI and blockchain technoplogy company, welcomes Jacqueline Lisk, founder of JR Lisk, Inc., a content creation and strategy agency, to its Technology Board. Lisk will serve as a Marketing Strategy Advisor, assisting Aicumen with brand messaging and the roll-out of new digital assets, including an updated company website. Aicumen helps entrepreneurs and […]

Why Your Business Needs Video

Why Your Business Needs Video

Businesses of all sizes are investing in video. Here’s why: People prefer them. Research shows that 60% of site visitors will watch a video, if available, before reading text. (Source) They are shareable. Content that includes a multimedia element is more likely to be shared than text-only content. They are effective. After watching a video, […]

The Content Marketing “Sweet Spot”

The Content Marketing “Sweet Spot”

When working with clients to document a content marketing strategy, I always end up talking about the “sweet spot” – that magical moment when an audience’s needs and interests intersect with the company’s products, services or expertise. Here are a few “sweet spot” examples: One of my clients is a managed IT services company. We […]

The Surprisingly Tricky Task Of Writing Company Summaries

The Surprisingly Tricky Task Of Writing Company Summaries

Helping a new company boil down what it does into a few sentences is a surprisingly challenging task. The last four years, I have been helping businesses, big and small, do just that. Writing a company description is especially hard for a nascent organization that is still working out exactly how its products or services […]

What Makes Content Engaging?

What Makes Content Engaging?

Part of the reason why content marketing is so popular is because it is more engaging than traditional advertising tactics like, say, a stagnant banner ad. Your audience spends time reading or watching your content and may even be compelled to share it on their own social media networks. This helps you build trust and […]

Naming a Tech Business? Read This First.

Naming a Tech Business? Read This First.

The ad tech space is notoriously crowded, which makes finding a good name particularly challenging, as well as important. JR Lisk, Inc. partnered with the naming experts at River + Wolf, a NY-based brand naming and writing agency, to write this piece for Medium on ad tech naming trends and tips. The article discusses three […]

Confessions of a Ghostwriter

Confessions of a Ghostwriter

Lately, I’ve been doing a lot of ghostwriting. I pen thought leadership pieces for execs, and they run in major media outlets and industry trade pubs like AdExchanger, MediaPost, and TechCrunch. I also write articles for business leaders to share on LinkedIn, Medium, and company blogs. I love what I do, and I don’t do […]

A Look Ahead, a Look Back: Content Marketing Trends and Predictions

A Look Ahead, a Look Back: Content Marketing Trends and Predictions

2015’s word of the year? Content marketing. If you don’t believe me, ask the Association of National Advertisers. Thus, it’s no surprise there’s a surfeit of articles analyzing the content marketing developments that defined the past 12 months, and countless pieces that make predictions about what’s to come. I rounded up some of the best […]

6 Company Blogs That Inspire Us

6 Company Blogs That Inspire Us

When our clients ask about company blogging best practice, we direct them to the sites below for inspiration. These businesses routinely produce high quality content that conveys their expertise without being “salesy.” They effectively identify the topics that matter most to their audience while aligning with their company marketing objectives. Whether you’re launching a blog […]