JR Lisk Inc. is built on the pillar that brand journalism must be high-quality journalism. We teach companies how to make content marketing an effective and sustainable part of their communications strategy. We’ve helped some of the world’s leading companies tell their stories.
We were founded by Jacqueline Lisk, a journalist, editor and consultant who specializes in content marketing. She has worked with Charles Schwab, Goldman Sachs, Novartis, Procter & Gamble, Unilever, H&M, Carnival Cruise Lines, Verizon, Cardinal Health, Microsoft, Penguin Group, Wal-Mart, General Motors, Hershey’s, Organic Valley and many more, including the nation’s most prestigious non-profit associations and government agencies.
She most recently served as head of digital product at Mediaplanet, the global leader in content marketing. Jacqueline helped launch the publishing house’s digital arm in 2013, creating the product, business model and pricing strategy, and overseeing sales team training and editorial and production processes. She worked directly with the New York, San Francisco and Toronto offices and played a crucial role in deploying the business across the company’s European markets. She continues to work with Mediaplanet as an independent contractor.
Previously, she was editor in chief for Conversionplanet, a Mediaplanet business. Conversionplanet was a digital content publisher that created special online sections in partnership with the world’s leading newspapers, including USA Today, Chicago Tribune and NY Daily News. Jacqueline helped launch the company in April 2012, overseeing the editorial, tech and design teams and working directly with clients to ensure the execution of successful, high-quality content campaigns.
Prior to that, Jacqueline was Mediaplanet’s global head of production. In this role, she oversaw the production team for 25+ offices in North America and Europe, working to elevate editorial quality with a focus on securing impressive sources, including Academy Award-winning actors, Olympic gold medalists, legendary musicians, well-known politicians and TV personalities. Newspaper partners included New York Times Magazine, USA Today, Los Angeles Times, National Post, Toronto Star and many more.
Jacqueline also created Mediaplanet’s social media strategy, facilitating the launch of Facebook and Twitter pages around the world and successfully reaching a global network of more than 10,000 fans. Prior to this promotion, she worked as editorial manager for North America and successfully rolled out a new report design, oversaw sales concept trainings, built a network of freelance journalists and implemented editorial processes while lowering production costs by 50%.
She has also worked in marketing at Lord Abbett and Penguin Group where she worked closely with authors (including one of her favorites—George Saunders), wrote press releases, pitched stories, planned book events and more. Her freelance journalist experience includes a plethora of articles for trade publications, university magazines and catalog work.
Jacqueline graduated summa cum laude from Boston University’s College of Communication with a Bachelor of Science in Broadcast Journalism with a Psychology concentration. She is an avid reader and writer (perpetually working on the next great American novel, of course) and a lover of movies, music, good TV and travel. Like Jack London, she plans to use her time.
You can follow her on Twitter at JLisk1.
Jacqueline Lisk is proud to be a member of Content Marketing Institute’s elite network of affiliated experts. Ready to begin your content marketing education? There is no better place to start than CMI’s Online Training and Certification Program.