Portfolio

Brand messaging for Versuni Brand messaging for Versuni
Inc. 5000 business profiles Inc. 5000 business profiles
Branded content program for BambooHR/Inc. Branded content program for BambooHR/Inc.
Thought leadership partnership/GaggleAMP Thought leadership partnership/GaggleAMP
Living with a Loved One’s Addiction/Boston Globe Media Living with a Loved One’s Addiction/Boston Globe Media
“Fast Tech” Is Unsustainable/Lenovo “Fast Tech” Is Unsustainable/Lenovo
5G eBook – T-Mobile/Inc. 5G eBook – T-Mobile/Inc.
Branded content for SalesForce/Inc. Branded content for SalesForce/Inc.
Why Inclusive Employee Benefits Matter/Boston Globe Media Why Inclusive Employee Benefits Matter/Boston Globe Media
Automotive & Mobility eBooks and articles Automotive & Mobility eBooks and articles
How to Build Momentum During Challenging Times — Conduent/Inc. How to Build Momentum During Challenging Times — Conduent/Inc.
Web copy for Connected-Stories Web copy for Connected-Stories
Radical Recruitment — Charles Koch Foundation/Inc. Radical Recruitment — Charles Koch Foundation/Inc.
Amazon Web Services/Entrepreneur Amazon Web Services/Entrepreneur
Lenovo 360 marketing collateral Lenovo 360 marketing collateral
Trending NEXT/Content program for Alibaba.com Trending NEXT/Content program for Alibaba.com
ImageCon Event Marketing Support/Cloudinary ImageCon Event Marketing Support/Cloudinary
Driving Performance through Personalization ebook for StitcherAds Driving Performance through Personalization ebook for StitcherAds
Content strategy workshop for Mend Together Content strategy workshop for Mend Together
Interview with Olympian Medalist Shannon Miller Interview with Olympian Medalist Shannon Miller
Enhanced DPA eGuide for StitcherAds Enhanced DPA eGuide for StitcherAds
Content for State Farm/Inc. Magazine Content for State Farm/Inc. Magazine
Design Thinking — SCADpro/Deloitte/Inc. Design Thinking — SCADpro/Deloitte/Inc.
A Forward Thinking Approach to Marketing Analysis–Keen Decision Systems/Inc. A Forward Thinking Approach to Marketing Analysis–Keen Decision Systems/Inc.
The wealth gap is real — Eastern Bank/Boston Globe Media The wealth gap is real — Eastern Bank/Boston Globe Media
How to design a cutting-edge outdoor advertising campaign — Firefly/Fast Company How to design a cutting-edge outdoor advertising campaign — Firefly/Fast Company
Evolve Beyond Distractions-eBook for Lenovo/OnCore Media Evolve Beyond Distractions-eBook for Lenovo/OnCore Media
Why This Leading Real Estate Franchise is a Compelling Choice for Entrepreneurs-Coldwell Banker/Inc. Why This Leading Real Estate Franchise is a Compelling Choice for Entrepreneurs-Coldwell Banker/Inc.
Small businesses benefit from outsourcing HR – Insperity/Inc. Small businesses benefit from outsourcing HR – Insperity/Inc.
Advancements in CNS treatments will save lives – Sunovion/Boston Globe Advancements in CNS treatments will save lives – Sunovion/Boston Globe
Mobility trends/ebooks, articles & videos Mobility trends/ebooks, articles & videos
24 Hour Home Care/Leadership Awards 24 Hour Home Care/Leadership Awards
Making a Mayor/infographic for Boston Globe Media Making a Mayor/infographic for Boston Globe Media
These Women Push Drug Discovery Forward/Boston Globe Media These Women Push Drug Discovery Forward/Boston Globe Media
Everyday Heroes/Boston Globe Media Everyday Heroes/Boston Globe Media
Inc. 5000 and “Best Workplaces” profiles Inc. 5000 and “Best Workplaces” profiles
The Intern Dilemma/Inc. The Intern Dilemma/Inc.
SMB legal issues in the post COVID landscape/Inc. SMB legal issues in the post COVID landscape/Inc.
Breast Cancer Explored, Boston Globe Media Breast Cancer Explored, Boston Globe Media
Thought leadership workshop for Freewheel Thought leadership workshop for Freewheel
“Not a moment—a movement: Workplace diversity and inclusion in action”/Boston Globe BrandLab “Not a moment—a movement: Workplace diversity and inclusion in action”/Boston Globe BrandLab
Engaging Talent in the New Distributed Landscape – ebook for Paychex/OnCore/Entrepreneur Engaging Talent in the New Distributed Landscape – ebook for Paychex/OnCore/Entrepreneur
Michigan: The Feel Good Business Story of the Year/Inc. Michigan: The Feel Good Business Story of the Year/Inc.
Vehicle Buying 2.0/eBook for Star Global Vehicle Buying 2.0/eBook for Star Global
Copywriting and event marketing partnership with Cloudinary Copywriting and event marketing partnership with Cloudinary
“Coming Home: Veterans share the truth about transitioning to civilian life”/Boston Globe BrandLab “Coming Home: Veterans share the truth about transitioning to civilian life”/Boston Globe BrandLab
Hope in Science/Special report for Boston Globe BrandLab Hope in Science/Special report for Boston Globe BrandLab
Understanding the vehicle companion applications global landscape/eBook for Star Understanding the vehicle companion applications global landscape/eBook for Star
Website copy, marketing support and brand strategy for 24 Hour Home Care Website copy, marketing support and brand strategy for 24 Hour Home Care
Branded content for Insperity/Inc. Branded content for Insperity/Inc.
Content creation and strategy for Kepler Group Content creation and strategy for Kepler Group
“This Innovative Fitness Membership May Be the Key to Unlocking Your Best Performance” for Inc./WHOOP “This Innovative Fitness Membership May Be the Key to Unlocking Your Best Performance” for Inc./WHOOP
Fast Company “Most Innovative Companies” profiles Fast Company “Most Innovative Companies” profiles
“Why companies are ‘going conversational'”/Fast Company “Why companies are ‘going conversational'”/Fast Company
“Hands of Innovation” series for Ford Transit/Inc.com “Hands of Innovation” series for Ford Transit/Inc.com
Content creation and strategy for VDX.tv/Exponential Content creation and strategy for VDX.tv/Exponential
eBook creation for 2120 Creative eBook creation for 2120 Creative
“How two women living with terminal brain cancer find reasons to hope”/Boston Globe BrandLab “How two women living with terminal brain cancer find reasons to hope”/Boston Globe BrandLab
Marketing content partnership/Factual Marketing content partnership/Factual
ebook for Paychex/Entrepreneur/Oncore Media ebook for Paychex/Entrepreneur/Oncore Media
“What’s in a name? Trends in creating robot and AI company names”/Robotics Business Review “What’s in a name? Trends in creating robot and AI company names”/Robotics Business Review
Cybersecurity Explored/Special section for Boston Globe BrandLab Cybersecurity Explored/Special section for Boston Globe BrandLab
Breast Cancer, Explored/Special section for Boston Globe BrandLab Breast Cancer, Explored/Special section for Boston Globe BrandLab
Marketing Newsletters/ Boston Globe Media Marketing Newsletters/ Boston Globe Media
Brand Strategy/Rightpoint Brand Strategy/Rightpoint
Branded content for Mailchimp/Inc. and Fast Company Branded content for Mailchimp/Inc. and Fast Company
“The State of Mobility” article series for PlanetM/Inc. “The State of Mobility” article series for PlanetM/Inc.
Copywriting for Aletta Angels Copywriting for Aletta Angels
Stories about Fast Company’s Greatest Innovators Stories about Fast Company’s Greatest Innovators
Articles for Insperity/Inc. magazine Articles for Insperity/Inc. magazine
“Naming women’s brands and products”/ MarketingProfs “Naming women’s brands and products”/ MarketingProfs
Writing and editing support for FreeWheel Video Marketplace Reports Writing and editing support for FreeWheel Video Marketplace Reports
Identity Resolution eGuide for Tapad/Tomorrow People Identity Resolution eGuide for Tapad/Tomorrow People
PR and blog support/Cedato PR and blog support/Cedato
Brand Strategy Support/Mercury Media Brand Strategy Support/Mercury Media
Brand Strategy/Eden Collective Brand Strategy/Eden Collective
PR and thought leadership partnership/River + Wolf PR and thought leadership partnership/River + Wolf
Book editing and design:”The Do-It-Yourself Guide to Creating Positive Publicity” Book editing and design:”The Do-It-Yourself Guide to Creating Positive Publicity”
Branded content for Chase Bank/Inc. Branded content for Chase Bank/Inc.
Articles for AT&T Aspire Accelerator/Inc. Articles for AT&T Aspire Accelerator/Inc.
Website copywriting for The Vanguard PR Website copywriting for The Vanguard PR
Ad Tech ghostwriting partnership with Blast PR Ad Tech ghostwriting partnership with Blast PR
Content marketing partnership/Xivic Content marketing partnership/Xivic
Marketing collateral/Recruit Group Marketing collateral/Recruit Group
Inc. 5000 Company Spotlights Inc. 5000 Company Spotlights
Brand strategy and content creation for MoPub/Twitter Brand strategy and content creation for MoPub/Twitter
Technology content for Microsoft/Inc.com Technology content for Microsoft/Inc.com
Technology Case Studies and Videos for Intel/Inc.com Technology Case Studies and Videos for Intel/Inc.com
Marketing Automation Content for MailChimp/Inc.com Marketing Automation Content for MailChimp/Inc.com
eBook: 2018 Trend Insights eBook: 2018 Trend Insights
eBook: How to Build a Digital Marketing Team eBook: How to Build a Digital Marketing Team
“Working with a Naming Agency,” Clutch.co “Working with a Naming Agency,” Clutch.co
Website copy for KWI Website copy for KWI
Video & Brand Strategy: Recruit Group Video & Brand Strategy: Recruit Group
“5 Surprising Ways Your Bank Can Help Your Business,” Umpqua Bank/Inc.com “5 Surprising Ways Your Bank Can Help Your Business,” Umpqua Bank/Inc.com
The Benefits of HR Certification Case Studies, HRCI/Inc.com The Benefits of HR Certification Case Studies, HRCI/Inc.com
“Great Places to Work” Company Spotlight series, Inc.com/Aflac “Great Places to Work” Company Spotlight series, Inc.com/Aflac
Infographic: Lessons from The Happiest Workplaces Infographic: Lessons from The Happiest Workplaces
Website copy for Living Artist Society Website copy for Living Artist Society
Infographic: The Exploding Gig Economy Infographic: The Exploding Gig Economy
“How a Professional Voiceover Actress Grew Her Passion Into a Full-Time Microbusiness,” Inc.com/The UPS Store “How a Professional Voiceover Actress Grew Her Passion Into a Full-Time Microbusiness,” Inc.com/The UPS Store
PR Partnership with Frequency PR Partnership with Frequency
“A Strategic Approach to Integrated Marketing,” Inc.com/The UPS Store “A Strategic Approach to Integrated Marketing,” Inc.com/The UPS Store
Infographic: Are You Aware of These Top Small-Business Marketing Trends? Infographic: Are You Aware of These Top Small-Business Marketing Trends?
Video: “The Secret To Managing Your Marketing–Effortlessly,” Inc.com/The UPS Store Video: “The Secret To Managing Your Marketing–Effortlessly,” Inc.com/The UPS Store
“Marketing Shortcuts for Driving Sales in a Hurry,” Inc.com/The UPS Store “Marketing Shortcuts for Driving Sales in a Hurry,” Inc.com/The UPS Store
“The Biggest Cybersecurity Threats For Small Businesses,” Inc.com/The Hartford “The Biggest Cybersecurity Threats For Small Businesses,” Inc.com/The Hartford
“The Secret To Creating Future-Ready Leaders,” Inc.com/The Hartford “The Secret To Creating Future-Ready Leaders,” Inc.com/The Hartford
“5 Timeless Takeaways From The Biggest Names in Business,” Inc.com/The Hartford “5 Timeless Takeaways From The Biggest Names in Business,” Inc.com/The Hartford
Infographic: What Your Visual Elements are Really Saying Infographic: What Your Visual Elements are Really Saying
“Looks Matter: How to Create the Perfect Brand Image,” Inc.com/The UPS Store “Looks Matter: How to Create the Perfect Brand Image,” Inc.com/The UPS Store
“Image is Everything,” Inc.com/The UPS Store “Image is Everything,” Inc.com/The UPS Store
Video: “How I Built My Brand,” Inc.com/The UPS Store Video: “How I Built My Brand,” Inc.com/The UPS Store
Ghostwriting and website copy for Zeeto Ghostwriting and website copy for Zeeto
“How to get to next-level growth,” Inc.com/The Hartford “How to get to next-level growth,” Inc.com/The Hartford
eBook collaboration with WorkRails + IMG Digital eBook collaboration with WorkRails + IMG Digital
“Hitting the Mark,” a naming eBook created with River + Wolf “Hitting the Mark,” a naming eBook created with River + Wolf
“Digital Demystified” series “Digital Demystified” series
Infographic: The Anatomy of a Great Shipping Program Infographic: The Anatomy of a Great Shipping Program
“How to Win the Fulfillment Game,” Inc.com/The UPS Store “How to Win the Fulfillment Game,” Inc.com/The UPS Store
“Seven Sisters Scones’ Secret Ingredient?” Inc.com/The UPS Store “Seven Sisters Scones’ Secret Ingredient?” Inc.com/The UPS Store
Video: “How This Bakery Drives Sales with Every Batch” Video: “How This Bakery Drives Sales with Every Batch”
“3 Science-Backed Ways To Bounce Back From Setbacks,” Inc.com/The Hartford “3 Science-Backed Ways To Bounce Back From Setbacks,” Inc.com/The Hartford
“What I’d Tell My Younger Self” series, Inc.com/The Hartford “What I’d Tell My Younger Self” series, Inc.com/The Hartford
Walking the Line Between Google and Hooli: Ad Tech Naming Trends and Tips Walking the Line Between Google and Hooli: Ad Tech Naming Trends and Tips
Content creation for Barndog Staffing Content creation for Barndog Staffing
eBook: An Employee’s Guide to Preventing Business Cybercrime eBook: An Employee’s Guide to Preventing Business Cybercrime
Naming work for B2C brands Naming work for B2C brands
Marketing Communication Partnership with F Sharp Marketing Communication Partnership with F Sharp
Content creation partnership with ThoughtSphere Content creation partnership with ThoughtSphere
Auto Purchasing Journey White Paper for UberMedia Auto Purchasing Journey White Paper for UberMedia
“How My Small Business (Just Barely) Survived A Ransomware Attack,” Inc.com/Carbonite “How My Small Business (Just Barely) Survived A Ransomware Attack,” Inc.com/Carbonite
“If the Presidential Election Could be Hacked, so could your Small Business,” Anderson Technologies “If the Presidential Election Could be Hacked, so could your Small Business,” Anderson Technologies
“At Your Age?” Why This Baby Boomer Ditched Corporate America for Entrepreneurship, Inc.com/Carbonite “At Your Age?” Why This Baby Boomer Ditched Corporate America for Entrepreneurship, Inc.com/Carbonite
“5 Tips for Powerful PR in the Digital Age,” Inc.com/The Hartford “5 Tips for Powerful PR in the Digital Age,” Inc.com/The Hartford
“How to fix a retention roadblock: low engagement rates,” Inc.com/The Hartford “How to fix a retention roadblock: low engagement rates,” Inc.com/The Hartford
“5 Tips for Recruiting with Social Media,” Inc.com/The Hartford “5 Tips for Recruiting with Social Media,” Inc.com/The Hartford
“7 Apps to Boost Your Workplace Productivity,” Inc.com/The Hartford “7 Apps to Boost Your Workplace Productivity,” Inc.com/The Hartford
“The (Small business) case for technology,” Inc./The Hartford “The (Small business) case for technology,” Inc./The Hartford
Mobile Data White Paper for UberMedia Mobile Data White Paper for UberMedia
“Picture Perfect,” Today’s Parent Magazine “Picture Perfect,” Today’s Parent Magazine
“3 Cheap Ways to Advertise your Small Biz Online,” Inc./The Hartford “3 Cheap Ways to Advertise your Small Biz Online,” Inc./The Hartford
LinkedIn Content & Strategy LinkedIn Content & Strategy
Why Programmatic?, white paper for MoPub, a Twitter co. Why Programmatic?, white paper for MoPub, a Twitter co.
“5 Tips for Choosing the Perfect Domain Name,” Inc.com “5 Tips for Choosing the Perfect Domain Name,” Inc.com
“The War for Talent,” Inc. mag “The War for Talent,” Inc. mag
Blog content for eclipse, a clinical technology company Blog content for eclipse, a clinical technology company
Website Copy for eClipse Clinical Technology Website Copy for eClipse Clinical Technology
Company learning articles for Xerox and Inc. mag Company learning articles for Xerox and Inc. mag
The Business Intelligence Guide for Small and Midsize Businesses The Business Intelligence Guide for Small and Midsize Businesses
“From Global Giants to Social Start-ups, Michigan Means Agribusiness,” Inc. mag “From Global Giants to Social Start-ups, Michigan Means Agribusiness,” Inc. mag
Career advice content for Monster.com Career advice content for Monster.com
Xerox Learning Services articles, Inc. mag Xerox Learning Services articles, Inc. mag
“Michigan means manufacturing,” Inc. mag “Michigan means manufacturing,” Inc. mag
“Stamp of Approval,” a luxury travel blog “Stamp of Approval,” a luxury travel blog
L2FU’s new website L2FU’s new website
Corporate learning content for Inc. mag and Xerox Corporate learning content for Inc. mag and Xerox
“Michigan means aerospace and defense,” Inc. Mag “Michigan means aerospace and defense,” Inc. Mag
“9 Questions with Social Media Guru Dave Kerpen” “9 Questions with Social Media Guru Dave Kerpen”
“Tapping the SBA,” Regions Bank/Inc. “Tapping the SBA,” Regions Bank/Inc.
“Q&A with Maverick Marketer Jeffrey Hayzlett” “Q&A with Maverick Marketer Jeffrey Hayzlett”
“What is Native Advertising?,” Reputation Capital “What is Native Advertising?,” Reputation Capital
Your guide to understanding schizophrenia Your guide to understanding schizophrenia
iMedia Brand Summit Coverage iMedia Brand Summit Coverage
Marketing Strategy Partnership with Weiss Financial Group Marketing Strategy Partnership with Weiss Financial Group
“Assessing Expansion: Are you ready for new markets?” Regions Bank/Inc. “Assessing Expansion: Are you ready for new markets?” Regions Bank/Inc.
New Website for Global Logistics Providers New Website for Global Logistics Providers
“5 marketing trends you need to watch in 2015,” iMedia Connection “5 marketing trends you need to watch in 2015,” iMedia Connection
Marketing strategy partnership with Dupl Marketing strategy partnership with Dupl
Medical writing for National Eczema Association Medical writing for National Eczema Association
Your guide to understanding Prurigo Nodularis Your guide to understanding Prurigo Nodularis
Native Advertisement, Brenthaven/Inc. Magazine Native Advertisement, Brenthaven/Inc. Magazine
Company blog support, Burnham Nationwide Company blog support, Burnham Nationwide
Native advertisement, Korean Air/Inc. Magazine Native advertisement, Korean Air/Inc. Magazine
Content Marketing Consulting for Wilson Fletcher Content Marketing Consulting for Wilson Fletcher
Digital Marketing Strategy Partnership with MediciGlobal Digital Marketing Strategy Partnership with MediciGlobal
Content Strategy Partnership with Montner & Associates Content Strategy Partnership with Montner & Associates
Native Advertisement, The Hartford/Inc. Magazine Native Advertisement, The Hartford/Inc. Magazine
Native Advertisement, Las Vegas/Inc. Magazine Native Advertisement, Las Vegas/Inc. Magazine
Content Strategy Partnership with InspiriaMedia Content Strategy Partnership with InspiriaMedia
Native advertisement, Korean Air/Inc. Magazine Native advertisement, Korean Air/Inc. Magazine
Copywriting and content strategy for MODCo Creative Copywriting and content strategy for MODCo Creative
Mediaplanet’s Company Blog Mediaplanet’s Company Blog
Menswear by Men Rebranded Homepage and Product Descriptions Menswear by Men Rebranded Homepage and Product Descriptions
Mediaplanet’s rebranded homepage Mediaplanet’s rebranded homepage
“Reshoring Resurgence,” The Hartford/Inc. Magazine “Reshoring Resurgence,” The Hartford/Inc. Magazine
Rchery Vision Exercise and Marketing Material Rchery Vision Exercise and Marketing Material
Meniere’s Experts Meniere’s Experts
Alzheimer’s Experts Alzheimer’s Experts
4 predictions for the future of shopping, iMedia Connection 4 predictions for the future of shopping, iMedia Connection
The Cronycle Times, the company blog for Cronycle The Cronycle Times, the company blog for Cronycle
Why retailers are struggling to reach online audiences , iMedia Connection Why retailers are struggling to reach online audiences , iMedia Connection
Is native advertising scalable & 6 common social media marketing mistakes, Westchester Digital Summit Is native advertising scalable & 6 common social media marketing mistakes, Westchester Digital Summit
9 things you don’t know about marketing in Canada, iMedia Connection 9 things you don’t know about marketing in Canada, iMedia Connection
Binge Drinking Among Women and Girls, for CDC Vitalsigns Binge Drinking Among Women and Girls, for CDC Vitalsigns
Food Safety, for CDC Vitalsigns Food Safety, for CDC Vitalsigns
“Discover the potential key to Alzheimer’s prevention,” for MediciGlobal “Discover the potential key to Alzheimer’s prevention,” for MediciGlobal
“How to Wear Winter’s Top Trends,” for H&M “How to Wear Winter’s Top Trends,” for H&M
Oral Health, Mediaplanet & The New York Times Magazine Oral Health, Mediaplanet & The New York Times Magazine
Sustainable Business, Mediaplanet & Chicago Tribune Sustainable Business, Mediaplanet & Chicago Tribune