Portfolio
PORTFOLIO
Below is a sampling of JR Lisk’s writing, editing and content strategy work. We have extensive experience working with business, tech, travel, health and lifestyle clients. We specialize in ad tech/marketing tech and small business. Contact us for details.
Technology content for Microsoft/Inc.com
Technology Case Studies and Videos for Intel/Inc.com
Marketing Automation Content for MailChimp/Inc.com
eBook: 2018 Trend Insights
eBook: How to Build a Digital Marketing Team
“Working with a Naming Agency,” Clutch.co
Website copy for KWI
Video & Brand Strategy: Recruit Group
“5 Surprising Ways Your Bank Can Help Your Business,” Umpqua Bank/Inc.com
The Benefits of HR Certification Case Studies, HRCI/Inc.com
“Great Places to Work” Company Spotlight series, Inc.com/Aflac
Infographic: Lessons from The Happiest Workplaces
Website copy for Living Artist Society
Infographic: The Exploding Gig Economy
“How a Professional Voiceover Actress Grew Her Passion Into a Full-Time Microbusiness,” Inc.com/The UPS Store
“A Strategic Approach to Integrated Marketing,” Inc.com/The UPS Store
Infographic: Are You Aware of These Top Small-Business Marketing Trends?
Video: “The Secret To Managing Your Marketing–Effortlessly,” Inc.com/The UPS Store
“Marketing Shortcuts for Driving Sales in a Hurry,” Inc.com/The UPS Store
“The Biggest Cybersecurity Threats For Small Businesses,” Inc.com/The Hartford
“The Secret To Creating Future-Ready Leaders,” Inc.com/The Hartford
“5 Timeless Takeaways From The Biggest Names in Business,” Inc.com/The Hartford
Infographic: What Your Visual Elements are Really Saying
“Looks Matter: How to Create the Perfect Brand Image,” Inc.com/The UPS Store
“Image is Everything,” Inc.com/The UPS Store
Video: “How I Built My Brand,” Inc.com/The UPS Store
Ghostwriting and website copy for Zeeto
“How to get to next-level growth,” Inc.com/The Hartford
eBook collaboration with WorkRails + IMG Digital
“Hitting the Mark,” a naming eBook created with River + Wolf
“Digital Demystified” series
Infographic: The Anatomy of a Great Shipping Program
“How to Win the Fulfillment Game,” Inc.com/The UPS Store
“Seven Sisters Scones’ Secret Ingredient?” Inc.com/The UPS Store
“3 Science-Backed Ways To Bounce Back From Setbacks,” Inc.com/The Hartford
“What I’d Tell My Younger Self” series, Inc.com/The Hartford
Walking the Line Between Google and Hooli: Ad Tech Naming Trends and Tips
Content creation for Barndog Staffing
eBook: An Employee’s Guide to Preventing Business Cybercrime
Naming work for B2C brands
Marketing Communication Partnership with F Sharp
Content creation partnership with ThoughtSphere
Ad Tech ghostwriting partnership with Blast PR
Auto Purchasing Journey White Paper for UberMedia
“How My Small Business (Just Barely) Survived A Ransomware Attack,” Inc.com/Carbonite
“If the Presidential Election Could be Hacked, so could your Small Business,” Anderson Technologies
“At Your Age?” Why This Baby Boomer Ditched Corporate America for Entrepreneurship, Inc.com/Carbonite
“5 Tips for Powerful PR in the Digital Age,” Inc.com/The Hartford
“How to fix a retention roadblock: low engagement rates,” Inc.com/The Hartford
“5 Tips for Recruiting with Social Media,” Inc.com/The Hartford
“7 Apps to Boost Your Workplace Productivity,” Inc.com/The Hartford
“The (Small business) case for technology,” Inc./The Hartford
Mobile Data White Paper for UberMedia
“Picture Perfect,” Today’s Parent Magazine
“3 Cheap Ways to Advertise your Small Biz Online,” Inc./The Hartford
LinkedIn Content & Strategy
Why Programmatic?, white paper for MoPub, a Twitter co.
“5 Tips for Choosing the Perfect Domain Name,” Inc.com
“The War for Talent,” Inc. mag
Blog content for eclipse, a clinical technology company
Website Copy for eClipse Clinical Technology
Company learning articles for Xerox and Inc. mag
Content strategy and creation for MoPub/Twitter
The Business Intelligence Guide for Small and Midsize Businesses
“From Global Giants to Social Start-ups, Michigan Means Agribusiness,” Inc. mag
Career advice content for Monster.com
Xerox Learning Services articles, Inc. mag
“Michigan means manufacturing,” Inc. mag
“Stamp of Approval,” a luxury travel blog
L2FU’s new website
Corporate learning content for Inc. mag and Xerox
“Michigan means aerospace and defense,” Inc. Mag
“9 Questions with Social Media Guru Dave Kerpen”
“Tapping the SBA,” Regions Bank/Inc.
“Q&A with Maverick Marketer Jeffrey Hayzlett”
“What is Native Advertising?,” Reputation Capital
Your guide to understanding schizophrenia
iMedia Brand Summit Coverage
Marketing Strategy Partnership with Weiss Financial Group
“Assessing Expansion: Are you ready for new markets?” Regions Bank/Inc.
New Website for Global Logistics Providers
“5 marketing trends you need to watch in 2015,” iMedia Connection
Marketing strategy partnership with Dupl
Medical writing for National Eczema Association
Your guide to understanding Prurigo Nodularis
Native Advertisement, Brenthaven/Inc. Magazine
Company blog support, Burnham Nationwide
Native advertisement, Korean Air/Inc. Magazine
Content Marketing Consulting for Wilson Fletcher
Digital Marketing Strategy Partnership with MediciGlobal
Content Strategy Partnership with Montner & Associates
Native Advertisement, The Hartford/Inc. Magazine
Native Advertisement, Las Vegas/Inc. Magazine
Content Strategy Partnership with InspiriaMedia
Native advertisement, Korean Air/Inc. Magazine
Copywriting and content strategy for MODCo Creative
Mediaplanet’s Company Blog
Menswear by Men Rebranded Homepage and Product Descriptions
Mediaplanet’s rebranded homepage
“Reshoring Resurgence,” The Hartford/Inc. Magazine
Rchery Vision Exercise and Marketing Material
Meniere’s Experts
Alzheimer’s Experts
4 predictions for the future of shopping, iMedia Connection
The Cronycle Times, the company blog for Cronycle
Why retailers are struggling to reach online audiences , iMedia Connection
Is native advertising scalable & 6 common social media marketing mistakes, Westchester Digital Summit
9 things you don’t know about marketing in Canada, iMedia Connection
Binge Drinking Among Women and Girls, for CDC Vitalsigns
Food Safety, for CDC Vitalsigns
“Discover the potential key to Alzheimer’s prevention,” for MediciGlobal
“How to Wear Winter’s Top Trends,” for H&M
Oral Health, Mediaplanet & The New York Times Magazine
Sustainable Business, Mediaplanet & Chicago Tribune
Blood Health, Mediaplanet & USA Today
Higher Education News, for Young Harris College
How to Choose the Perfect School, for Southern Illinois University
How to Find the Perfect Job, for Flexjobs
The Benefits of Alkaline Water, for Alkalife
College Life, for University of Cincinnati
Conference in Vegas, for Las Vegas Conventions and Meetings
Cyber Security, for Snap One
Health & Wellness, Mediaplanet & USA Today
Corporate Social Responsibility, Mediaplanet & USA Today
Home Improvement, Mediaplanet & USA Today
Men’s Grooming, Mediaplanet & USA Today
Running, Mediaplanet & USA Today
“The practice of the law takes a great deal of practice,” Denver Law School Alumni Magazine
“IAALS: Bringing America’s Civil Justice System to the 21st Century,” Denver Law School Alumni Magazine
“How 2 students turned a simple idea into a global brand,” Conversionplanet
“From Investment Banker to street musician: Stephen Ridley’s quest to realize his dreams,” Conversionplanet
“3 little-known facts about seizures,” Conversionplanet & USA Today
“4 secrets to successful content marketing,” iMedia Connection
Declare Your Global Citizenship, for Triptrotting
Loyalty & Rewards, Mediaplanet & USA Today
Overcoming Cancer, Mediaplanet & National Post
Smartphones, Mediaplanet & Toronto Star
Education in America, Mediaplanet & Chicago Sun-Times
Clinical Trials, Mediaplanet & The Wall Street Journal
Classroom Technology
Investing in Real Estate
Employing America
“The Gift of Life,” Mediaplanet & USA Today
Cruise News, for Carnival Cruise Lines
“From day one, law students are expected to hit the ground running,” Denver Law School Alumni Magazine
“Those 50 and Older Among Hardest Hit by Hurricane Sandy,” Conversionplanet & USA Today
“7 Practical Financial Tips,” Conversionplanet & USA Today
“I lost my wife to sudden unexpected death in epilepsy,” Conversionplanet & USA Today
“7 Tips for Effective Time Management,” Conversionplanet
“Understanding Group B Strep,” Meridian Bioscience, Inc.
