Portfolio

PORTFOLIO

Below is a sampling of JR Lisk’s writing, editing and content strategy work. We have extensive experience working with business, tech, travel, health and lifestyle clients. We specialize in ad tech/marketing tech and small business. Contact us for details.

Portfolio

PORTFOLIO

“A Strategic Approach to Integrated Marketing,” Inc.com/The UPS Store

Infographic: Are You Aware of These Top Small-Business Marketing Trends?

Video: “The Secret To Managing Your Marketing–Effortlessly,” Inc.com/The UPS Store

“Marketing Shortcuts for Driving Sales in a Hurry,” Inc.com/The UPS Store

“The Biggest Cybersecurity Threats For Small Businesses,” Inc.com/The Hartford

“The Secret To Creating Future-Ready Leaders,” Inc.com/The Hartford

“5 Timeless Takeaways From The Biggest Names in Business,” Inc.com/The Hartford

Infographic: What Your Visual Elements are Really Saying

“Looks Matter: How to Create the Perfect Brand Image,” Inc.com/The UPS Store

“Image is Everything,” Inc.com/The UPS Store

Video: “How I Built My Brand,” Inc.com/The UPS Store

Ghostwriting and website copy for Zeeto

“How to get to next-level growth,” Inc.com/The Hartford

eBook collaboration with WorkRails + IMG Digital

“Hitting the Mark,” a naming eBook created with River + Wolf

“Digital Demystified” series

Infographic: The Anatomy of a Great Shipping Program

“How to Win the Fulfillment Game,” Inc.com/The UPS Store

“Seven Sisters Scones’ Secret Ingredient?” Inc.com/The UPS Store

Video: “How This Bakery Drives Sales with Every Batch”

“3 Science-Backed Ways To Bounce Back From Setbacks,” Inc.com/The Hartford

“What I’d Tell My Younger Self” series, Inc.com/The Hartford

Walking the Line Between Google and Hooli: Ad Tech Naming Trends and Tips

Content creation for Barndog Staffing

eBook: An Employee’s Guide to Preventing Business Cybercrime

Naming work for B2C brands

Marketing Communication Partnership with F Sharp

Content creation partnership with ThoughtSphere

Ad Tech ghostwriting partnership with Blast PR

Auto Purchasing Journey White Paper for UberMedia

“How My Small Business (Just Barely) Survived A Ransomware Attack,” Inc.com/Carbonite

“If the Presidential Election Could be Hacked, so could your Small Business,” Anderson Technologies

“At Your Age?” Why This Baby Boomer Ditched Corporate America for Entrepreneurship, Inc.com/Carbonite

“5 Tips for Powerful PR in the Digital Age,” Inc.com/The Hartford

“How to fix a retention roadblock: low engagement rates,” Inc.com/The Hartford

“5 Tips for Recruiting with Social Media,” Inc.com/The Hartford

“7 Apps to Boost Your Workplace Productivity,” Inc.com/The Hartford

“The (Small business) case for technology,” Inc./The Hartford

Mobile Data White Paper for UberMedia

“Picture Perfect,” Today’s Parent Magazine

“3 Cheap Ways to Advertise your Small Biz Online,” Inc./The Hartford

LinkedIn Content & Strategy

Why Programmatic?, white paper for MoPub, a Twitter co.

“5 Tips for Choosing the Perfect Domain Name,” Inc.com

“The War for Talent,” Inc. mag

Blog content for eclipse, a clinical technology company

Website Copy for eClipse Clinical Technology

Company learning articles for Xerox and Inc. mag

Content strategy and creation for MoPub/Twitter

The Business Intelligence Guide for Small and Midsize Businesses

“From Global Giants to Social Start-ups, Michigan Means Agribusiness,” Inc. mag

Career advice content for Monster.com

Xerox Learning Services articles, Inc. mag

“Michigan means manufacturing,” Inc. mag

“Stamp of Approval,” a luxury travel blog

L2FU’s new website

Corporate learning content for Inc. mag and Xerox

“Michigan means aerospace and defense,” Inc. Mag

“9 Questions with Social Media Guru Dave Kerpen”

“Tapping the SBA,” Regions Bank/Inc.

“Q&A with Maverick Marketer Jeffrey Hayzlett”

“What is Native Advertising?,” Reputation Capital

Your guide to understanding schizophrenia

iMedia Brand Summit Coverage

Marketing Strategy Partnership with Weiss Financial Group

“Assessing Expansion: Are you ready for new markets?” Regions Bank/Inc.

New Website for Global Logistics Providers

“5 marketing trends you need to watch in 2015,” iMedia Connection

Marketing strategy partnership with Dupl

Medical writing for National Eczema Association

Your guide to understanding Prurigo Nodularis

Native Advertisement, Brenthaven/Inc. Magazine

Company blog support, Burnham Nationwide

Native advertisement, Korean Air/Inc. Magazine

Content Marketing Consulting for Wilson Fletcher

Digital Marketing Strategy Partnership with MediciGlobal

Content Strategy Partnership with Montner & Associates

Native Advertisement, The Hartford/Inc. Magazine