A Very Good Day: Guest Speaking at Wesleyan University about Branded Content

A Very Good Day: Guest Speaking at Wesleyan University about Branded Content

Well, this is great news. Based on feedback on last year’s presentation, Dr. Rachel Besharat Mann asked me back to Wesleyan University to educate students about branded content. Last week, I led a 90-minute interactive session for Dr. Mann’s Contemporary Literacy class. The students were fantastic — prepared, engaged, and eager to ask questions and […]

Branded Content August Roundup

Branded Content August Roundup

School is back in session here in Ridgefield, CT. Where did the time go? August was a great month! We kicked it off with our annual trip to Cape May, NJ with dear family and friends. We closed it with a family trip to Lake Winnipesaukee (pictured!). When I wasn’t enjoying some needed downtime, I […]

What I am Writing about this Summer

What I am Writing about this Summer

One of my favorite things about my job is that I get to learn and write about so many different topics. Here’s a quick roundup of some of my current projects. Hope you are staying business this summer, and finding time for fun and relaxation, too. An eBook about 5G sponsored by T-Mobile, in partnership […]

The Time I Got to be a Branded Content Professor for a Day

The Time I Got to be a Branded Content Professor for a Day

When branded content is done right, everybody “wins”: the audience, the sponsor, and the publisher. But we need to educate audiences about this fast-growing space: what it is, and isn’t, how it differs from traditional journalism, and how to tell if you are are engaging with content that has been paid for by a sponsor. […]

Just in Case You Want to Know My Life Story

Just in Case You Want to Know My Life Story

In October 2015, my husband and I made one of the best decisions of our life: we moved to Ridgefield, CT. We love the town’s family values and strong sense of community. We value its schools, commitment to the arts and theatre, vibrant restaurant scene, and pro-small business climate. I also appreciate that it is […]

Reflecting on 2020: Brief Musings + Infographic

Reflecting on 2020: Brief Musings + Infographic

It is hard to process what we lived through last year, and the hard stuff isn’t over. We are still in the throes of a global pandemic and a long overdue reckoning with racial injustice. We are still reeling from the violence that erupted at the U.S. Capital–a frightful attack that represents the culmination of […]

Support the Spread of Reliable Information about COVID-19

Support the Spread of Reliable Information about COVID-19

COVID-19 affects communities around the world–but many places do not have access to reliable information about the disease. VDX.tv, a JR Lisk, Inc. client, has launched an important initiative to support the spread of reliable information about COVID-19. VDX.tv creates video-driven experiences that help brands connect with relevant consumers. Now, it is using this same […]

Why Now Is a Good Time to be “a Little Guy (GAL!)”

Why Now Is a Good Time to be “a Little Guy (GAL!)”

I have been noticing a trend. When brands are contacting me for help with their content marketing or PR and thought leadership strategies, a growing number are sharing that they are parting ways with large agencies. Instead, they are assembling their own teams of independent contractors or boutique firm owners like me–people who have the […]

A Behind-the-Scenes Look at What Is Basically the World’s Best Project

A Behind-the-Scenes Look at What Is Basically the World’s Best Project

For the second year running, I had the pleasure of attending and covering the Inc. 5000 conference for the Inc. Media Content Strategies team. This three-day event is the perfect mixture of education and celebration. The founders behind some of the fastest-growing private companies in America get together to share successes and failures, applaud one […]

A Ghostwriter’s Musings on Ghostwriting

A Ghostwriter’s Musings on Ghostwriting

When people ask what I do for a living, I tell them I am a writer and marketing strategist. If they ask me to drill down, I rattle off the types of projects I work on. When I get to “ghostwriting,” people tend to stop me. “Who do you ghostwrite for?” “Do you like it?” […]