LinkedIn lowers its age limit and expands its advertising potential

LinkedIn lowers its age limit and expands its advertising potential

  As soon as I heard that LinkedIn had lowered its age limit to 14 in the states (age 13 abroad), I thought of three little words: college advertising budgets. Lo and behold, it rolled out its University Pages product Monday, a way for high school students to get to know college staff and alum.  […]

5 content marketing tips from Joe Pulizzi, the industry’s evangelist

5 content marketing tips from Joe Pulizzi, the industry’s evangelist

Two years ago, I interviewed Joe Pulizzi, the godfather of content marketing, for a piece I was writing for Conversionplanet, a digital content marketing publisher I helped launch.  We discussed the keys to effective content marketing, and as the entire publishing industry is seemingly “going native,” I decided to dig up the piece.  Our conclusions are evergreen, and I hope content marketing […]

5 key takeaways from day 1 of the iMedia Content Summit

5 key takeaways from day 1 of the iMedia Content Summit

The iMedia Content Summit in Huntington Beach, California (a terrible place, really… don’t you pity the attendees?) features speakers from leading brands, publishers and agencies.  A few notable takeaways from the event so far include: 1.  Effective content is emotional.  Brands know their stories need to be engaging and relevant, but they often forget about […]

Everybody’s going native: 3 media powerhouses’ native ad programs

Everybody’s going native: 3 media powerhouses’ native ad programs

So far, the 2014 advertising buzzwords remain “storytelling” and “native advertising.”  Brands need help telling their stories (that’s where people like me come in), as well as help delivering those stories to their target audience (that’s where publishers with innovative native advertising options come in).  I’ll be keeping tabs on these three powerhouses as they […]