Content Roundup: What’s New in Native Advertising
Native advertising is the marketing technique of creating content that looks and feels like the surrounding editorial. When done correctly, the sponsoring company presents content that is both: High quality and of interest to the site’s audience Strategic and relevant to the sponsoring company For example, Orange is the New Black, the addictive, binge-worthy Netflix […]
The 4 “Simple” Steps to Content Marketing
I find myself frequently explaining the four steps to a content marketing campaign to clients, and even to friends who are curious about the buzz surrounding brand journalism (or what the hell I do all day). The breakdown below is simple, accurate and an effective formula for launching your first, or hundredth, content marketing campaign. […]
5 Free Newsletters for Content Marketing News
I recently had dinner with a neighbor who used to work in marketing. She left the industry to pursue other passions and felt that since so much had changed in the last 15 years, it would be impossible for her to reenter the field. She also found marketing exhausting because your job is never […]
3 Easy Ways to Increase Your Blog Traffic
Let’s not pretend running a successful company blog is easy. It takes time, manpower and an in-depth understanding of your target audience. Assuming you’ve got the basics down, there are a few simple ways to get more from each post. Here are 3 easy ways to increase traffic to your blog. 1. Post on the weekend You’re constantly monitoring your […]
Why your company blog’s mission statement needs two parts
Before you create your next piece of content, ask yourself: What’s in it for me and what’s in it for my audience. Every content marketing initiative needs a purpose. First, define the “why.” Why are you spending the time, energy and money it takes to maintain a company blog? (I’m assuming you’ve got the “how” […]
LinkedIn lowers its age limit and expands its advertising potential
As soon as I heard that LinkedIn had lowered its age limit to 14 in the states (age 13 abroad), I thought of three little words: college advertising budgets. Lo and behold, it rolled out its University Pages product Monday, a way for high school students to get to know college staff and alum. […]
5 content marketing tips from Joe Pulizzi, the industry’s evangelist
Two years ago, I interviewed Joe Pulizzi, the godfather of content marketing, for a piece I was writing for Conversionplanet, a digital content marketing publisher I helped launch. We discussed the keys to effective content marketing, and as the entire publishing industry is seemingly “going native,” I decided to dig up the piece. Our conclusions are evergreen, and I hope content marketing […]
5 key takeaways from day 1 of the iMedia Content Summit
The iMedia Content Summit in Huntington Beach, California (a terrible place, really… don’t you pity the attendees?) features speakers from leading brands, publishers and agencies. A few notable takeaways from the event so far include: 1. Effective content is emotional. Brands know their stories need to be engaging and relevant, but they often forget about […]
Everybody’s going native: 3 media powerhouses’ native ad programs
So far, the 2014 advertising buzzwords remain “storytelling” and “native advertising.” Brands need help telling their stories (that’s where people like me come in), as well as help delivering those stories to their target audience (that’s where publishers with innovative native advertising options come in). I’ll be keeping tabs on these three powerhouses as they […]
