Spotlight on: Thought Leadership Workshops
Since launching JR Lisk, Inc. in 2014, I have “ghostwritten” more than 200 thought leadership articles for executives and partnered on more than 450 branded content projects for Fortune 500 companies, ad tech start-ups, media companies, and everything in between. I started off writing articles for print magazines. Now I write digital articles, infographic copy, […]
A Belated Year-in-Review
Somehow it is mid-March and I am just getting to sharing an overview of my work in 2022. But, better late than never. TLDR version: 2022 was solid. I was more selective about the projects I said “yes” to, and I did a better job with work-life balance than years past. Below is a quick […]
Branded Content Update: September and October Projects
Dear (Work) Diary, September and October were solid (minus a bout of COVID). Here is a quick summary of the ghostwriting, thought leadership, branded content, and marketing strategy projects I worked on: On a personal note: Glad I took the time to write this recap. Made me realize I had a fulfilling and productive two […]
A Very Good Day: Guest Speaking at Wesleyan University about Branded Content
Well, this is great news. Based on feedback on last year’s presentation, Dr. Rachel Besharat Mann asked me back to Wesleyan University to educate students about branded content. Last week, I led a 90-minute interactive session for Dr. Mann’s Contemporary Literacy class. The students were fantastic — prepared, engaged, and eager to ask questions and […]
Branded Content August Roundup
School is back in session here in Ridgefield, CT. Where did the time go? August was a great month! We kicked it off with our annual trip to Cape May, NJ with dear family and friends. We closed it with a family trip to Lake Winnipesaukee (pictured!). When I wasn’t enjoying some needed downtime, I […]
What I am Writing about this Summer
One of my favorite things about my job is that I get to learn and write about so many different topics. Here’s a quick roundup of some of my current projects. Hope you are staying business this summer, and finding time for fun and relaxation, too. An eBook about 5G sponsored by T-Mobile, in partnership […]
The Time I Got to be a Branded Content Professor for a Day
When branded content is done right, everybody “wins”: the audience, the sponsor, and the publisher. But we need to educate audiences about this fast-growing space: what it is, and isn’t, how it differs from traditional journalism, and how to tell if you are are engaging with content that has been paid for by a sponsor. […]
A Ghostwriter’s Musings on Ghostwriting
When people ask what I do for a living, I tell them I am a writer and marketing strategist. If they ask me to drill down, I rattle off the types of projects I work on. When I get to “ghostwriting,” people tend to stop me. “Who do you ghostwrite for?” “Do you like it?” […]
JR Lisk, Inc. Launches New Company Website
Today, JR Lisk, Inc.’s new website is officially live. I am especially excited about a few things: – I got to work with graphic designer and web developer Mariel Fitzgerald. Mariel and I used to work together at Mediaplanet. The collaboration was like riding a bike. I hope to work with Mariel on many more […]
JR Lisk Partner, River + Wolf, Ranks among Top Brand Naming Agencies Worldwide
JR Lisk, Inc. would like to congratulate our partner, River + Wolf, on making Clutch.co’s list of top brand naming agencies for the second year in a row. River + Wolf Founder and Chief Creative Margaret Wolfson credits the achievement to her deep experience in the space, and the talent and work ethic of her […]
