The Time I Got to be a Branded Content Professor for a Day
When branded content is done right, everybody “wins”: the audience, the sponsor, and the publisher. But we need to educate audiences about this fast-growing space: what it is, and isn’t, how it differs from traditional journalism, and how to tell if you are are engaging with content that has been paid for by a sponsor. […]
A Ghostwriter’s Musings on Ghostwriting
When people ask what I do for a living, I tell them I am a writer and marketing strategist. If they ask me to drill down, I rattle off the types of projects I work on. When I get to “ghostwriting,” people tend to stop me. “Who do you ghostwrite for?” “Do you like it?” […]
JR Lisk, Inc. Launches New Company Website
Today, JR Lisk, Inc.’s new website is officially live. I am especially excited about a few things: – I got to work with graphic designer and web developer Mariel Fitzgerald. Mariel and I used to work together at Mediaplanet. The collaboration was like riding a bike. I hope to work with Mariel on many more […]
JR Lisk Partner, River + Wolf, Ranks among Top Brand Naming Agencies Worldwide
JR Lisk, Inc. would like to congratulate our partner, River + Wolf, on making Clutch.co’s list of top brand naming agencies for the second year in a row. River + Wolf Founder and Chief Creative Margaret Wolfson credits the achievement to her deep experience in the space, and the talent and work ethic of her […]
We Earned Our Editor Credit on Amazon
Last spring, JR Lisk helped Brian Jones, founder of Nuts & Bolts of PR, create a PR workbook that teaches people how to take PR into their own hands. Brian had so many tips, tricks, and success stories to share—he needed help organizing his insights and presenting them in the most useful way possible. Brian […]
My Inc. 5000 Conference & Gala Photo Diary
This October, I attended the Inc. 5000 Conference & Gala for the first time. The event is a celebration of the nation’s fastest-growing companies. The three-day conference was packed with educational talks and panels aimed at helping entrepreneurs scale their companies and navigate common “growing pains.” For nearly five years, I have been a part […]
A Layperson’s Guide to GDPR
If you are a marketer, publisher or digital business, GDPR probably makes you shutter. For the rest of you, it probably makes you shrug. Let’s quickly break it down, in plain English. What is GDPR? The General Data Protection Regulation (GDPR) is a new regulation governing data protection and privacy in the European Union […]
Why Your Business Needs Video
Businesses of all sizes are investing in video. Here’s why: People prefer them. Research shows that 60% of site visitors will watch a video, if available, before reading text. (Source) They are shareable. Content that includes a multimedia element is more likely to be shared than text-only content. They are effective. After watching a video, […]
Naming a Tech Business? Read This First.
The ad tech space is notoriously crowded, which makes finding a good name particularly challenging, as well as important. JR Lisk, Inc. partnered with the naming experts at River + Wolf, a NY-based brand naming and writing agency, to write this piece for Medium on ad tech naming trends and tips. The article discusses three […]
