Content Roundup: Mobile Ad Spending on The Rise

Content Roundup: Mobile Ad Spending on The Rise

An increasing number of advertisers are spending more of their ad budgets on mobile marketing tactics. This trend is a logical result of changing user behaviors. As marketers, it’s our job to be where the people are, and more people are spending more time on their mobile devices. In January 2014, for the first time, […]

Why Being a Mom Makes me a Better  Businesswoman

Why Being a Mom Makes me a Better  Businesswoman

Like many new mothers, I was nervous about reconciling my career aspirations with my determination to be a hands-on “supermom.” But it was actually my daughter who gave me the courage to launch my own business; and in many ways, I feel more capable, confident and creative than ever before. Here are five reasons why […]

B2B Native Advertising on The Rise

B2B Native Advertising on The Rise

I was happy to share my two cents about native advertising in a recent article for BMA Buzz, the Business Marketing Association’s newsletter. (Check it out here.) As the article reports, 54 percent of B2B marketers have tried native advertising in the last year, and 59 percent plan to increase their native ad buy this […]

Digital Ad fraud: What’s The Deal with Bots?

Digital Ad fraud: What’s The Deal with Bots?

This past December, the Association of National Advertisers and White Ops, Inc. released a 50-plus page report on bot fraud in digital advertising. (Bots are web robots—software programs that masquerade as people by performing automated online tasks.) Their research found that bots are everywhere, visiting real sites created by real companies. These bots “inflated the […]

Content Roundup: 2015 Marketing Trends and Predictions

Content Roundup: 2015 Marketing Trends and Predictions

Gosh, do I love the holidays. I love the decorations, the cheer, the excuse for client outreach (holiday cards are in the mail, I promise). I love shopping, I love spending time with friends and family and I love the inevitable end-of-year rush that ensues as brands and agencies hustle to execute seasonal campaigns and […]

Content Roundup: What’s New in Native Advertising

Content Roundup: What’s New in Native Advertising

Native advertising is the marketing technique of creating content that looks and feels like the surrounding editorial. When done correctly, the sponsoring company presents content that is both: High quality and of interest to the site’s audience Strategic and relevant to the sponsoring company For example, Orange is the New Black, the addictive, binge-worthy Netflix […]

The 4 “Simple” Steps to Content Marketing

The 4 “Simple” Steps to Content Marketing

I find myself frequently explaining the four steps to a content marketing campaign to clients, and even to friends who are curious about the buzz surrounding brand journalism (or what the hell I do all day).  The breakdown below is simple, accurate and an effective formula for launching your first, or hundredth, content marketing campaign. […]

5 Reasons Why Your Company Needs to Invest in Native Advertising and Custom Content (Infographic)

For marketers, native advertising and custom content are top of the collective mind. By now, most companies realize that, regardless of their size, content marketing should be an integral part of their strategy. For those who still need some convincing, here are 5 quick facts about native advertising. Readers look at native ads 53 percent […]

Let’s Talk Numbers: 5 Surprising Digital Marketing Facts (infographic)

Let’s Talk Numbers: 5 Surprising Digital Marketing Facts (infographic)

Marketers have their work cut out for them. As technology and user behavior evolves, so do client and consumer expectations. Here are 5 digital marketing facts to keep in mind as you strategize for the year ahead.  60 percent of online adults use at least two devices daily. Downloads of mobile apps will increase to 268 million […]

3 Easy Ways to Increase Your Blog Traffic

3 Easy Ways to Increase Your Blog Traffic

Let’s not pretend running a successful company blog is easy.  It takes time, manpower and an in-depth understanding of your target audience.  Assuming you’ve got the basics down, there are a few simple ways to get more from each post.  Here are 3 easy ways to increase traffic to your blog. 1. Post on the weekend You’re constantly monitoring your […]