A Layperson’s Guide to GDPR

A Layperson’s Guide to GDPR

  If you are a marketer, publisher or digital business, GDPR probably makes you shutter. For the rest of you, it probably makes you shrug. Let’s quickly break it down, in plain English. What is GDPR? The General Data Protection Regulation (GDPR) is a new regulation governing data protection and privacy in the European Union […]

Why Your Business Needs Video

Why Your Business Needs Video

Businesses of all sizes are investing in video. Here’s why: People prefer them. Research shows that 60% of site visitors will watch a video, if available, before reading text. (Source) They are shareable. Content that includes a multimedia element is more likely to be shared than text-only content. They are effective. After watching a video, […]

Infographic: The 2017 State of Content Marketing in the UK

Zazzle, a UK-based digital content marketing agency, surveyed thousands of businesses about their content marketing. While 79 percent of those surveyed felt the use of content marketing is effective, only 6 percent were “definitely sure how to implement content marketing” strategies on their own. I’d wager a poll of American marketers and business owners would […]

Confessions of a Ghostwriter

Confessions of a Ghostwriter

Lately, I’ve been doing a lot of ghostwriting. I pen thought leadership pieces for execs, and they run in major media outlets and industry trade pubs like AdExchanger, MediaPost, and TechCrunch. I also write articles for business leaders to share on LinkedIn, Medium, and company blogs. I love what I do, and I don’t do […]

What you don’t know about ad blocking

What you don’t know about ad blocking

I can see all sides of the ad blocking conundrum. On one hand, we are fed up with obtrusive, irrelevant ads that interrupt our online experience. But then again, advertising subsidizes publishing. We need ads to monetize digital journalism. Plus, when used correctly, ads are a powerful marketing tool for raising brand awareness and driving […]