The Time I Got to be a Branded Content Professor for a Day

The Time I Got to be a Branded Content Professor for a Day

When branded content is done right, everybody “wins”: the audience, the sponsor, and the publisher. But we need to educate audiences about this fast-growing space: what it is, and isn’t, how it differs from traditional journalism, and how to tell if you are are engaging with content that has been paid for by a sponsor. […]