Spotlight on: Thought Leadership Workshops
Since launching JR Lisk, Inc. in 2014, I have “ghostwritten” more than 200 thought leadership articles for executives and partnered on more than 450 branded content projects for Fortune 500 companies, ad tech start-ups, media companies, and everything in between. I started off writing articles for print magazines. Now I write digital articles, infographic copy, […]
Branded Content Update: September and October Projects
Dear (Work) Diary, September and October were solid (minus a bout of COVID). Here is a quick summary of the ghostwriting, thought leadership, branded content, and marketing strategy projects I worked on: On a personal note: Glad I took the time to write this recap. Made me realize I had a fulfilling and productive two […]
A Very Good Day: Guest Speaking at Wesleyan University about Branded Content
Well, this is great news. Based on feedback on last year’s presentation, Dr. Rachel Besharat Mann asked me back to Wesleyan University to educate students about branded content. Last week, I led a 90-minute interactive session for Dr. Mann’s Contemporary Literacy class. The students were fantastic — prepared, engaged, and eager to ask questions and […]
The Time I Got to be a Branded Content Professor for a Day
When branded content is done right, everybody “wins”: the audience, the sponsor, and the publisher. But we need to educate audiences about this fast-growing space: what it is, and isn’t, how it differs from traditional journalism, and how to tell if you are are engaging with content that has been paid for by a sponsor. […]
