4 steps to creating effective content marketing campaigns for pharmaceutical companies

4 steps to creating effective content marketing campaigns for pharmaceutical companies

  Poor pharma. It’s eager to embrace content marketing, yet it’s subject to (understandably) strict regulations that can make executing a campaign challenging. But content marketing is not going anywhere. Marketers are gung ho for native advertising, and it’s inevitable that 2014 will see an increase in health care industry content marketing, even if it […]