A Look Ahead, a Look Back: Content Marketing Trends and Predictions
January 14, 2016
2015’s word of the year? Content marketing. If you don’t believe me, ask the Association...
B2B Native Advertising on The Rise
May 27, 2015
I was happy to share my two cents about native advertising in a recent article...
Content Roundup: What’s New in Native Advertising
October 28, 2014
Native advertising is the marketing technique of creating content that looks and feels like the...
5 Free Newsletters for Content Marketing News
August 8, 2014
I recently had dinner with a neighbor who used to work in marketing. She...
5 Reasons Why Your Company Needs to Invest in Native Advertising and Custom Content (Infographic)
July 28, 2014
For marketers, native advertising and custom content are top of the collective mind. By now,...
4 steps to creating effective content marketing campaigns for pharmaceutical companies
June 20, 2014
Poor pharma. It’s eager to embrace content marketing, yet it’s subject to (understandably) strict regulations...
5 content marketing tips from Joe Pulizzi, the industry’s evangelist
March 14, 2014
Two years ago, I interviewed Joe Pulizzi, the godfather of content marketing, for a piece...
Everybody’s going native: 3 media powerhouses’ native ad programs
February 13, 2014
So far, the 2014 advertising buzzwords remain “storytelling” and “native advertising.” Brands need help telling...