Content Roundup: 2015 Marketing Trends and Predictions
Gosh, do I love the holidays. I love the decorations, the cheer, the excuse for client outreach (holiday cards are in the mail, I promise). I love shopping, I love spending time with friends and family and I love the inevitable end-of-year rush that ensues as brands and agencies hustle to execute seasonal campaigns and […]
5 Reasons Why Your Company Needs to Invest in Native Advertising and Custom Content (Infographic)
For marketers, native advertising and custom content are top of the collective mind. By now, most companies realize that, regardless of their size, content marketing should be an integral part of their strategy. For those who still need some convincing, here are 5 quick facts about native advertising. Readers look at native ads 53 percent […]
Let’s Talk Numbers: 5 Surprising Digital Marketing Facts (infographic)
Marketers have their work cut out for them. As technology and user behavior evolves, so do client and consumer expectations. Here are 5 digital marketing facts to keep in mind as you strategize for the year ahead. 60 percent of online adults use at least two devices daily. Downloads of mobile apps will increase to 268 million […]
LinkedIn lowers its age limit and expands its advertising potential
As soon as I heard that LinkedIn had lowered its age limit to 14 in the states (age 13 abroad), I thought of three little words: college advertising budgets. Lo and behold, it rolled out its University Pages product Monday, a way for high school students to get to know college staff and alum. […]
