Why Your Business Needs Video

Why Your Business Needs Video

Businesses of all sizes are investing in video. Here’s why: People prefer them. Research shows that 60% of site visitors will watch a video, if available, before reading text. (Source) They are shareable. Content that includes a multimedia element is more likely to be shared than text-only content. They are effective. After watching a video, […]

What Small Businesses Need to Know about Influencer Marketing

What Small Businesses Need to Know about Influencer Marketing

Photo Cred: 42 Works Rather than convincing all of your prospects to do business with you, what if you just had to convince a few of them? Then, those new clients could tell the rest of your potential customers about how great you are. Of course, this only works if you focus on the right […]

LinkedIn lowers its age limit and expands its advertising potential

LinkedIn lowers its age limit and expands its advertising potential

  As soon as I heard that LinkedIn had lowered its age limit to 14 in the states (age 13 abroad), I thought of three little words: college advertising budgets. Lo and behold, it rolled out its University Pages product Monday, a way for high school students to get to know college staff and alum.  […]