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Posts from the ‘Social Media’ Category

Why Your Business Needs Video

March 14, 2018


Businesses of all sizes are investing in video. Here’s why:

  • People prefer them. Research shows that 60% of site visitors will watch a video, if available, before reading text. (Source)
  • They are shareable. Content that includes a multimedia element is more likely to be shared than text-only content.
  • They are effective. After watching a video, 64% of users are more likely to buy a product online. (Source)
  • They are memorable. 80% of users recall a video they viewed in the last 30 days. (Source)
  • They bring your brand story to life.

Studios will charge 6-figure price tags for videos. We have an affordable approach to creating high-quality company videos that will make you jump for joy.

Here’s one we recently created for our client, Recruit Group.

Want to learn more? Contact today, or fill out the form below.





What Small Businesses Need to Know about Influencer Marketing

December 20, 2016








Photo Cred: 42 Works

Rather than convincing all of your prospects to do business with you, what if you just had to convince a few of them? Then, those new clients could tell the rest of your potential customers about how great you are. Of course, this only works if you focus on the right new clients, folks with influence–the kind of people the rest of your prospects respect, trust, and turn to for input. That is influencer marketing in a nutshell.

Sociologists proposed the hypothesis that the majority of people are influenced by a small number of opinion leaders during a study in 1944 about the process of decision-making during the presidential election. The translation for marketers is that if we can successfully find and engage opinion leaders, they can help us connect “with the masses.” This can be done organically, or by paying the influencers for their help.

Social media has given the whole things new legs since it makes it easier than ever to 1.) identify influencers and 2.) become an influencer in the first place.

Platforms like SnapChat, YouTube and Vine (RIP!) have enabled a generation of personalities to cultivate enormous followings by creating and sharing unique, and often silly, content. These channels, and their superstars, are most popular with millennials, and marketers have been salivating over the new opportunity to connect with this high-value audience.

But influencer marketing isn’t just about this wave of new content creators.  According to one study, 84 percent of global marketers planned to launch at least one influencer campaign. Small businesses need to focus on finding the influencers that matter to their audience, and remember the following:

  1. An influencer doesn’t have to be a celebrity. They just need to matter to your customer base.
  2. An influencer doesn’t have to have a huge following. Sometimes people with smaller fan bases actually have better engagement stats.
  3. An influencer doesn’t even have to be a person. An organization, such as a non-profit, can make an excellent partner.

When you find the right influencer, someone (or something) who is trusted by your clients and prospects, they can help you create content that resonates with your target audience. They can also help you distribute that content by sharing it on their own social media channels. Influencer marketing is not as new as it seems. For small businesses, it is another tactic for reaching the right audience with the right message at the right time.

Want to chat about what influencer marketing can do for your small business? Contact JR Lisk today.



LinkedIn lowers its age limit and expands its advertising potential

May 13, 2014



Boston University's LinkedIn Page

As soon as I heard that LinkedIn had lowered its age limit to 14 in the states (age 13 abroad), I thought of three little words: college advertising budgets. Lo and behold, it rolled out its University Pages product Monday, a way for high school students to get to know college staff and alum.  Brilliant. Not only can kids use LinkedIn as a resource for learning about schools, they can also create online profiles to highlight their achievements and help them get internships. This has the potential to radically change the college admissions process. Imagine a world in which your child creates one online profile as opposed to filling out multiple applications? (Only 43 colleges accept the Universal College Application.) College admissions teams could peruse student profiles and decide who to recruit, whether via targeted ads (Cha-ching for LinkinIn) or other outreach. Prediction: using certain keywords in your profile will become incredibly important– SEO for college recruiters.

This product will not only help students and colleges find each other more efficiently, it will also allow LinkedIn to tap into new advertising budgets. In the first half of 2013, colleges spent $570.5 million on paid advertising in the U.S., according to Educational Marketing Group. And let’s not forget about all the other products that target the college-bound, from storage solutions to extra-long sheets (how are those still a thing?).

LinkedIn, you impressed me with your Pulse acquisition and your evident focus on content.  This paved the way for your newest endeavor, as certainly colleges will need to focus on publishing and distributing strategic content on their new University Pages.  Once again, well done.

P.S. According to some informal research (think chatting over beers with some friends who work as teachers and guidance counselors), the kids are fleeing Facebook and taking to Twitter, Instagram… and soon enough, LinkedIn.

By Jacqueline Lisk