Aicumen Adds Jacqueline Lisk to Its Technology Board

Aicumen Adds Jacqueline Lisk to Its Technology Board

Aicumen, a leading AI and blockchain technoplogy company, welcomes Jacqueline Lisk, founder of JR Lisk, Inc., a content creation and strategy agency, to its Technology Board. Lisk will serve as a Marketing Strategy Advisor, assisting Aicumen with brand messaging and the roll-out of new digital assets, including an updated company website. Aicumen helps entrepreneurs and […]

A Layperson’s Guide to GDPR

A Layperson’s Guide to GDPR

  If you are a marketer, publisher or digital business, GDPR probably makes you shutter. For the rest of you, it probably makes you shrug. Let’s quickly break it down, in plain English. What is GDPR? The General Data Protection Regulation (GDPR) is a new regulation governing data protection and privacy in the European Union […]

Content roundup: Mobile ad spending on the rise

Content roundup: Mobile ad spending on the rise

An increasing number of advertisers are spending more of their ad budgets on mobile marketing tactics. This trend is a logical result of changing user behaviors. As marketers, it’s our job to be where the people are, and more people are spending more time on their mobile devices. In January 2014, for the first time, […]

Digital ad fraud: What’s the deal with bots?

Digital ad fraud: What’s the deal with bots?

This past December, the Association of National Advertisers and White Ops, Inc. released a 50-plus page report on bot fraud in digital advertising. (Bots are web robots—software programs that masquerade as people by performing automated online tasks.) Their research found that bots are everywhere, visiting real sites created by real companies. These bots “inflated the […]