Brand image always matters, but if you run a professional organizing business, it is particularly important. In this case study, entrepreneur Betsy Miller shares her experience growing her small business into a national franchise and discusses how maintaining a consistent brand image has been critical to her success.

We wrote this article for as part as The UPS Store’ BrandView program. Miller is a customer of The UPS Store, and her experience exemplifies what The UPS Store can do for small businesses like hers.

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