Who better to speak to how travel brands are keeping up with changing consumer demands and adopting new technologies to change every aspect of the customer experience than Christine Maguire, GM and VP of global business at Tripadvisor and board member at the U.S. Travel Association? Ground covered included how increases in travel hiccups impact marketing strategies, how Tripadvisor is using GenAI to make booking easier, and the global brand's plans for the future.
Thank you, Christine, for your time and insights. I bow down.