Robots are good at many things, but they aren’t great brand namers… yet. I co-authored this piece with one of the country’s leading brand namers, Margaret Wolfson, founder of River + Wolf.

Margaret and I loved dissecting different trends in AI company names and writing about them in a playful way. (Robots are fun!)

P.S. We nailed the subheaders in this piece, if I do say so myself.

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