Services

When I am not writing for a magazine or working on a personal project, I help agencies and big brands with a host of content-related services.

Content strategy

You would be surprised by how many businesses (even big ones) skip this step. Companies with a documented content strategy report better content marketing results. I regularly run content strategy sessions for businesses. The purpose is to determine the goal of their content marketing, their audience’s needs, the company’s unique value, and how all of these points intersect.

Content creation

If you need help putting that strategy into action, I have got your back. I help brands create thought leadership pieces, white papers, eGuides, videos, infographics, blog articles, marketing brochures, case studies, one-pagers, and more.

Ghostwriting

Ghostwriting is a special art. You need to capture the unique voice of the people you write for while expressing their thoughts better than they would have themselves. I have helped dozens of CEOs, founders, and senior-level executives write articles for media outlets such as Forbes, Entrepreneur, Ad Age, Adweek, ANA, Business Insider, Marketing Land, and many, MANY more. I have also ghostwritten two self-published books.

Company websites

I have led website development projects and plugged into existing teams as a writer or editor. Sometimes, I am working from brand strategy guidelines. Sometimes, we are writing those guidelines as we go.

Branding

I have worked with B2B and B2C companies to establish their brand voice, define their unique value, and convey these points consistently across all communication.

Speaking engagements

I regularly speak at virtual and in-person events about branded storytelling and content marketing. For the last three years, I have spoken to classes at Wesleyan University about branded content (the good, the bad, and the in-between.) I also create custom workshops for agencies and companies.