5 content marketing tips from Joe Pulizzi, the industry’s evangelist

5 content marketing tips from Joe Pulizzi, the industry’s evangelist

Two years ago, I interviewed Joe Pulizzi, the godfather of content marketing, for a piece I was writing for Conversionplanet, a digital content marketing publisher I helped launch.  We discussed the keys to effective content marketing, and as the entire publishing industry is seemingly “going native,” I decided to dig up the piece.  Our conclusions are evergreen, and I hope content marketing […]