Content Roundup: Mobile Ad Spending on The Rise
An increasing number of advertisers are spending more of their ad budgets on mobile marketing tactics. This trend is a logical result of changing user behaviors. As marketers, it’s our job to be where the people are, and more people are spending more time on their mobile devices. In January 2014, for the first time, […]
5 key takeaways from day 1 of the iMedia Content Summit
The iMedia Content Summit in Huntington Beach, California (a terrible place, really… don’t you pity the attendees?) features speakers from leading brands, publishers and agencies. A few notable takeaways from the event so far include: 1. Effective content is emotional. Brands know their stories need to be engaging and relevant, but they often forget about […]
