A look ahead, a look back: Content marketing trends and predictions

A look ahead, a look back: Content marketing trends and predictions

2015’s word of the year? Content marketing. If you don’t believe me, ask the Association of National Advertisers. Thus, it’s no surprise there’s a surfeit of articles analyzing the content marketing developments that defined the past 12 months, and countless pieces that make predictions about what’s to come. I rounded up some of the best […]

B2B native advertising on the rise

B2B native advertising on the rise

I was happy to share my two cents about native advertising in a recent article for BMA Buzz, the Business Marketing Association’s newsletter. (Check it out here.) As the article reports, 54 percent of B2B marketers have tried native advertising in the last year, and 59 percent plan to increase their native ad buy this […]

Content Roundup: What’s new in native advertising

Content Roundup: What’s new in native advertising

Native advertising is the marketing technique of creating content that looks and feels like the surrounding editorial. When done correctly, the sponsoring company presents content that is both: High quality and of interest to the site’s audience Strategic and relevant to the sponsoring company For example, Orange is the New Black, the addictive, binge-worthy Netflix […]

5 reasons why your company needs to invest in native advertising and custom content (Infographic)

For marketers, native advertising and custom content are top of the collective mind. By now, most companies realize that, regardless of their size, content marketing should be an integral part of their strategy. For those who still need some convincing, here are 5 quick facts about native advertising. Readers look at native ads 53 percent […]

5 content marketing tips from Joe Pulizzi, the industry’s evangelist

5 content marketing tips from Joe Pulizzi, the industry’s evangelist

Two years ago, I interviewed Joe Pulizzi, the godfather of content marketing, for a piece I was writing for Conversionplanet, a digital content marketing publisher I helped launch.  We discussed the keys to effective content marketing, and as the entire publishing industry is seemingly “going native,” I decided to dig up the piece.  Our conclusions are evergreen, and I hope content marketing […]

5 key takeaways from day 1 of the iMedia Content Summit

5 key takeaways from day 1 of the iMedia Content Summit

The iMedia Content Summit in Huntington Beach, California (a terrible place, really… don’t you pity the attendees?) features speakers from leading brands, publishers and agencies.  A few notable takeaways from the event so far include: 1.  Effective content is emotional.  Brands know their stories need to be engaging and relevant, but they often forget about […]

Everybody’s going native: 3 media powerhouses’ native ad programs

Everybody’s going native: 3 media powerhouses’ native ad programs

So far, the 2014 advertising buzzwords remain “storytelling” and “native advertising.”  Brands need help telling their stories (that’s where people like me come in), as well as help delivering those stories to their target audience (that’s where publishers with innovative native advertising options come in).  I’ll be keeping tabs on these three powerhouses as they […]

You go Sir Grout, you go: 5 lessons salespeople can learn from a tile company

You go Sir Grout, you go: 5 lessons salespeople can learn from a tile company

It’s amazing how many sales best practices are universal.  Last week, I was searching for a tile cleaning company.  (A little back story: My husband and I bought our home one year ago.  It was a foreclosure and fairly dilapidated, but the location was so great we couldn’t pass it up–a secluded cul-da-sac in a […]

To create or curate: is that the question?

To create or curate: is that the question?

I’ve had a few discussions in which marketing professionals will muse, “Shouldn’t we just curate content?”  As a professional content creator, I’m biased.  Don’t you want to provide your readers with original material?  Don’t you want to own the work and establish yourself as a thought leader?  Don’t you want other brands to curate your […]

Content marketing on the rise in Europe

Content marketing on the rise in Europe

Mashable’s recent article on content marketing predictions forecasts that “Europe will get the content marketing bug–big time.”  After returning from Mediaplanet’s global management conference in Stockholm, I can wholeheartedly agree.  Mediaplanet produces cross-media content campaigns in partnership with newspapers, subject matter experts and brands, and it operates throughout Europe.  Speakers at the conference included Astrid […]