What I Learned Teaching College Students about Branded Content
October 26, 2023
Last Wednesday I spoke to Wesleyan University students in Dr. Rachel Besharat Mann’s Contemporary Literacy...
The Time I Got to be a Branded Content Professor for a Day
January 7, 2022
When branded content is done right, everybody “wins”: the audience, the sponsor, and the publisher....
A Look Ahead, a Look Back: Content Marketing Trends and Predictions
January 14, 2016
2015’s word of the year? Content marketing. If you don’t believe me, ask the Association...
B2B Native Advertising on The Rise
May 27, 2015
I was happy to share my two cents about native advertising in a recent article...
Content Roundup: What’s New in Native Advertising
October 28, 2014
Native advertising is the marketing technique of creating content that looks and feels like the...
5 Reasons Why Your Company Needs to Invest in Native Advertising and Custom Content (Infographic)
July 28, 2014
For marketers, native advertising and custom content are top of the collective mind. By now,...
5 content marketing tips from Joe Pulizzi, the industry’s evangelist
March 14, 2014
Two years ago, I interviewed Joe Pulizzi, the godfather of content marketing, for a piece...
5 key takeaways from day 1 of the iMedia Content Summit
March 3, 2014
The iMedia Content Summit in Huntington Beach, California (a terrible place, really… don’t you pity...
Everybody’s going native: 3 media powerhouses’ native ad programs
February 13, 2014
So far, the 2014 advertising buzzwords remain “storytelling” and “native advertising.” Brands need help telling...
You Go Sir Grout, You Go: 5 Lessons Salespeople can Learn from a Tile Company
January 31, 2014
It’s amazing how many sales best practices are universal. Last week, I was searching for...
To create or curate: is that the question?
January 26, 2014
I’ve had a few discussions in which marketing professionals will muse, “Shouldn’t we just curate...
Content marketing on the rise in Europe
January 17, 2014
Mashable’s recent article on content marketing predictions forecasts that “Europe will get the content marketing...