Before you create your next piece of content, ask yourself: What’s in it for me and what’s in it for my audience. Every content marketing initiative needs a purpose. First, define the “why.” Why are you spending the time, energy and money it takes to maintain a company blog? (I’m assuming you’ve got the “how” […]
“River + Wolf regularly partners with Jacqueline Lisk on multiple writing projects, among them press releases, blog articles, and eGuides. In fact, she is an invaluable part of our team and has played an instrumental role in supporting River + Wolf’s own editorial and marketing needs, as well as those of selected clients. She is a wonderfully gifted writer, with a fluid and easy style. Her work is always meticulously crafted, well-researched, and inventive. Moreover, she excels at all kinds of projects, from copywriting to long-form journalism. She can also handle all subject areas–from luxury brands to high tech. Beyond being a very talented writer/journalist, Jacqueline is a joy to work with–kind, considerate, and highly professional. I recommend her–and her team at JR Lisk–without reservation for any assignment.”
Margaret Wolfson, founder & chief creative, River + Wolf