Diary Update from a Writer for Hire
February 28, 2024
Hiya fans of content creation, branding, marketing strategy, naming, thought leadership… what else is it...
Content marketing roundup: summer edition
September 19, 2023
This summer was unexpectedly busy. Here is a look at a few of the projects...
A Very Good Day: Guest Speaking at Wesleyan University about Branded Content
October 19, 2022
Well, this is great news. Based on feedback on last year’s presentation, Dr. Rachel Besharat...
Branded Content August Roundup
August 31, 2022
School is back in session here in Ridgefield, CT. Where did the time go? August...
The Time I Got to be a Branded Content Professor for a Day
January 7, 2022
When branded content is done right, everybody “wins”: the audience, the sponsor, and the publisher....
A Behind-the-Scenes Look at What Is Basically the World’s Best Project
October 20, 2019
For the second year running, I had the pleasure of attending and covering the Inc....
A Ghostwriter’s Musings on Ghostwriting
June 4, 2019
When people ask what I do for a living, I tell them I am a...
We Earned Our Editor Credit on Amazon
December 13, 2018
Last spring, JR Lisk helped Brian Jones, founder of Nuts & Bolts of PR, create...
A Layperson’s Guide to GDPR
June 13, 2018
If you are a marketer, publisher or digital business, GDPR probably makes you shutter. For...
The Surprisingly Tricky Task Of Writing Company Summaries
August 18, 2017
Helping a new company boil down what it does into a few sentences is a...
Naming a Tech Business? Read This First.
February 8, 2017
The ad tech space is notoriously crowded, which makes finding a good name particularly challenging,...
What You Don’t Know about Ad Blocking
March 24, 2016
I can see all sides of the ad blocking conundrum. On one hand, we are...