Content marketing roundup: summer edition
This summer was unexpectedly busy. Here is a look at a few of the projects that kept me writing away: In case you are worried for me, let me tell you about all the ways I unplugged from work. Personal highlights include: Thanks for your interest in my adventures in #ContentMarketing, #SponsoredStorytelling, #Journalism, #Marketing, #BrandStrategy, […]
What I am writing: A look back at Q1
Dear (work) diary, How is it April? Time is a mysterious construct. In Q1, I took on projects from new partners and familiar faces. Here is a look at what I have been working on: On a personal note: Bottom line: I am happy, lucky, and busy. But forever hungry for more. Drop me a […]
Branded Content Update: September and October Projects
Dear (Work) Diary, September and October were solid (minus a bout of COVID). Here is a quick summary of the ghostwriting, thought leadership, branded content, and marketing strategy projects I worked on: On a personal note: Glad I took the time to write this recap. Made me realize I had a fulfilling and productive two […]
A Ghostwriter’s Musings on Ghostwriting
When people ask what I do for a living, I tell them I am a writer and marketing strategist. If they ask me to drill down, I rattle off the types of projects I work on. When I get to “ghostwriting,” people tend to stop me. “Who do you ghostwrite for?” “Do you like it?” […]
We Earned Our Editor Credit on Amazon
Last spring, JR Lisk helped Brian Jones, founder of Nuts & Bolts of PR, create a PR workbook that teaches people how to take PR into their own hands. Brian had so many tips, tricks, and success stories to share—he needed help organizing his insights and presenting them in the most useful way possible. Brian […]
Why I Love Ad Tech Ghostwriting
I spent the morning analyzing my content creation and strategy business. I noticed that a growing percentage of clients are coming to me for ghostwriting. The bulk of them are in ad tech. They tell me it is challenging to find writers with the domain knowledge needed to pen a piece that is going to […]
Confessions of a Ghostwriter
Lately, I’ve been doing a lot of ghostwriting. I pen thought leadership pieces for execs, and they run in major media outlets and industry trade pubs like AdExchanger, MediaPost, and TechCrunch. I also write articles for business leaders to share on LinkedIn, Medium, and company blogs. I love what I do, and I don’t do […]
3 Tips for Getting the Most from Your Ghostwriter
Most brands and industry influencers realize that penning thought leadership pieces for publication on relevant media sites and owned channels, such as blogs and LinkedIn pages, is an effective way to establish credibility, connect with an audience and increase traffic to your website. But finding the time to write these pieces can be challenging. That’s […]
