
Branded Content Update: September and October Projects
Dear (Work) Diary, September and October were solid (minus a bout of COVID). Here is a quick summary of the ghostwriting, thought leadership, branded content, and marketing strategy projects I worked on: On a personal note: Glad I took the time to write this recap. Made me realize I had a fulfilling and productive two […]

A Ghostwriter’s Musings on Ghostwriting
When people ask what I do for a living, I tell them I am a writer and marketing strategist. If they ask me to drill down, I rattle off the types of projects I work on. When I get to “ghostwriting,” people tend to stop me. “Who do you ghostwrite for?” “Do you like it?” […]

We Earned Our Editor Credit on Amazon
Last spring, JR Lisk helped Brian Jones, founder of Nuts & Bolts of PR, create a PR workbook that teaches people how to take PR into their own hands. Brian had so many tips, tricks, and success stories to share—he needed help organizing his insights and presenting them in the most useful way possible. Brian […]

Confessions of a Ghostwriter
Lately, I’ve been doing a lot of ghostwriting. I pen thought leadership pieces for execs, and they run in major media outlets and industry trade pubs like AdExchanger, MediaPost, and TechCrunch. I also write articles for business leaders to share on LinkedIn, Medium, and company blogs. I love what I do, and I don’t do […]

3 Tips for Getting the Most from Your Ghostwriter
Most brands and industry influencers realize that penning thought leadership pieces for publication on relevant media sites and owned channels, such as blogs and LinkedIn pages, is an effective way to establish credibility, connect with an audience and increase traffic to your website. But finding the time to write these pieces can be challenging. That’s […]