The Surprisingly Tricky Task Of Writing Company Summaries
August 18, 2017
Helping a new company boil down what it does into a few sentences is a...
Those Pesky Millennials Are at It Again
March 23, 2017
If you work in marketing, you can’t go a day without reading something about millennials....
What Small Businesses Need to Know about Influencer Marketing
December 20, 2016
Rather than convincing all of your prospects to do business with you, what if you...
What You Don’t Know about Ad Blocking
March 24, 2016
I can see all sides of the ad blocking conundrum. On one hand, we are...
A Look Ahead, a Look Back: Content Marketing Trends and Predictions
January 14, 2016
2015’s word of the year? Content marketing. If you don’t believe me, ask the Association...
Content Roundup: Mobile Ad Spending on The Rise
August 31, 2015
An increasing number of advertisers are spending more of their ad budgets on mobile marketing...
What’s the Deal with Live Streaming?
June 30, 2015
Live streaming is the process of delivering content live to an end-user over the internet....
Digital Ad Fraud: The Viewability Issue
March 25, 2015
You may have heard the disheartening stats about the percentage of digital ads that are...
Digital Ad fraud: What’s The Deal with Bots?
February 5, 2015
This past December, the Association of National Advertisers and White Ops, Inc. released a 50-plus...
Content Roundup: 2015 Marketing Trends and Predictions
December 16, 2014
Gosh, do I love the holidays. I love the decorations, the cheer, the excuse for...
Content Roundup: What’s New in Native Advertising
October 28, 2014
Native advertising is the marketing technique of creating content that looks and feels like the...
5 Free Newsletters for Content Marketing News
August 8, 2014
I recently had dinner with a neighbor who used to work in marketing. She...