Digital Ad fraud: What’s The Deal with Bots?
This past December, the Association of National Advertisers and White Ops, Inc. released a 50-plus page report on bot fraud in digital advertising. (Bots are web robots—software programs that masquerade as people by performing automated online tasks.) Their research found that bots are everywhere, visiting real sites created by real companies. These bots “inflated the […]
Content Roundup: 2015 Marketing Trends and Predictions
Gosh, do I love the holidays. I love the decorations, the cheer, the excuse for client outreach (holiday cards are in the mail, I promise). I love shopping, I love spending time with friends and family and I love the inevitable end-of-year rush that ensues as brands and agencies hustle to execute seasonal campaigns and […]
Content Roundup: What’s New in Native Advertising
Native advertising is the marketing technique of creating content that looks and feels like the surrounding editorial. When done correctly, the sponsoring company presents content that is both: High quality and of interest to the site’s audience Strategic and relevant to the sponsoring company For example, Orange is the New Black, the addictive, binge-worthy Netflix […]
5 Free Newsletters for Content Marketing News
I recently had dinner with a neighbor who used to work in marketing. She left the industry to pursue other passions and felt that since so much had changed in the last 15 years, it would be impossible for her to reenter the field. She also found marketing exhausting because your job is never […]
5 Reasons Why Your Company Needs to Invest in Native Advertising and Custom Content (Infographic)
For marketers, native advertising and custom content are top of the collective mind. By now, most companies realize that, regardless of their size, content marketing should be an integral part of their strategy. For those who still need some convincing, here are 5 quick facts about native advertising. Readers look at native ads 53 percent […]
Let’s Talk Numbers: 5 Surprising Digital Marketing Facts (infographic)
Marketers have their work cut out for them. As technology and user behavior evolves, so do client and consumer expectations. Here are 5 digital marketing facts to keep in mind as you strategize for the year ahead. 60 percent of online adults use at least two devices daily. Downloads of mobile apps will increase to 268 million […]
