Why Your Business Needs Video

Why Your Business Needs Video

Businesses of all sizes are investing in video. Here’s why: People prefer them. Research shows that 60% of site visitors will watch a video, if available, before reading text. (Source) They are shareable. Content that includes a multimedia element is more likely to be shared than text-only content. They are effective. After watching a video, […]

The Surprisingly Tricky Task Of Writing Company Summaries

The Surprisingly Tricky Task Of Writing Company Summaries

Helping a new company boil down what it does into a few sentences is a surprisingly challenging task. The last four years, I have been helping businesses, big and small, do just that. Writing a company description is especially hard for a nascent organization that is still working out exactly how its products or services […]

Those Pesky Millennials Are at It Again

Those Pesky Millennials Are at It Again

If you work in marketing, you can’t go a day without reading something about millennials. And with good reason! These guys are now the largest generation in the U.S. and have tremendous buying power. Their digital-first preferences have changed the way brands approach customer service, branding, and sales. (For more on the “Millennial Effect,” check […]

What Small Businesses Need to Know about Influencer Marketing

What Small Businesses Need to Know about Influencer Marketing

Photo Cred: 42 Works Rather than convincing all of your prospects to do business with you, what if you just had to convince a few of them? Then, those new clients could tell the rest of your potential customers about how great you are. Of course, this only works if you focus on the right […]

What You Don’t Know about Ad Blocking

What You Don’t Know about Ad Blocking

I can see all sides of the ad blocking conundrum. On one hand, we are fed up with obtrusive, irrelevant ads that interrupt our online experience. But then again, advertising subsidizes publishing. We need ads to monetize digital journalism. Plus, when used correctly, ads are a powerful marketing tool for raising brand awareness and driving […]

A Look Ahead, a Look Back: Content Marketing Trends and Predictions

A Look Ahead, a Look Back: Content Marketing Trends and Predictions

2015’s word of the year? Content marketing. If you don’t believe me, ask the Association of National Advertisers. Thus, it’s no surprise there’s a surfeit of articles analyzing the content marketing developments that defined the past 12 months, and countless pieces that make predictions about what’s to come. I rounded up some of the best […]

Content Roundup: Mobile Ad Spending on The Rise

Content Roundup: Mobile Ad Spending on The Rise

An increasing number of advertisers are spending more of their ad budgets on mobile marketing tactics. This trend is a logical result of changing user behaviors. As marketers, it’s our job to be where the people are, and more people are spending more time on their mobile devices. In January 2014, for the first time, […]

What’s the Deal with Live Streaming?

What’s the Deal with Live Streaming?

Live streaming is the process of delivering content live to an end-user over the internet. Content delivery networks like Periscope and Meerkat allow people, or brands, to share videos in real-time, and audiences to more easily find content that they might be interested in. Meerkat Meerkat allows you to share and view videos in real-time. […]

Digital Ad Fraud: The Viewability Issue

Digital Ad Fraud: The Viewability Issue

You may have heard the disheartening stats about the percentage of digital ads that are actually seen by human beings. Marketers are paying for ads that are never viewed, or in some cases, served. (Funny, if we were talking about print advertising this would be okay; but in the digital realm, where everything is measurable, […]

Digital Ad fraud: What’s The Deal with Bots?

Digital Ad fraud: What’s The Deal with Bots?

This past December, the Association of National Advertisers and White Ops, Inc. released a 50-plus page report on bot fraud in digital advertising. (Bots are web robots—software programs that masquerade as people by performing automated online tasks.) Their research found that bots are everywhere, visiting real sites created by real companies. These bots “inflated the […]