Just in Case You Want to Know My Life Story

Just in Case You Want to Know My Life Story

In October 2015, my husband and I made one of the best decisions of our life: we moved to Ridgefield, CT. We love the town’s family values and strong sense of community. We value its schools, commitment to the arts and theatre, vibrant restaurant scene, and pro-small business climate. I also appreciate that it is […]

A Behind-the-Scenes Look at What Is Basically the World’s Best Project

A Behind-the-Scenes Look at What Is Basically the World’s Best Project

For the second year running, I had the pleasure of attending and covering the Inc. 5000 conference for the Inc. Media Content Strategies team. This three-day event is the perfect mixture of education and celebration. The founders behind some of the fastest-growing private companies in America get together to share successes and failures, applaud one […]

My Inc. 5000 Conference & Gala Photo Diary

My Inc. 5000 Conference & Gala Photo Diary

This October, I attended the Inc. 5000 Conference & Gala for the first time. The event is a celebration of the nation’s fastest-growing companies. The three-day conference was packed with educational talks and panels aimed at helping entrepreneurs scale their companies and navigate common “growing pains.” For nearly five years, I have been a part […]

Why Your Business Needs Video

Why Your Business Needs Video

Businesses of all sizes are investing in video. Here’s why: People prefer them. Research shows that 60% of site visitors will watch a video, if available, before reading text. (Source) They are shareable. Content that includes a multimedia element is more likely to be shared than text-only content. They are effective. After watching a video, […]

What Small Businesses Need to Know about Influencer Marketing

What Small Businesses Need to Know about Influencer Marketing

Photo Cred: 42 Works Rather than convincing all of your prospects to do business with you, what if you just had to convince a few of them? Then, those new clients could tell the rest of your potential customers about how great you are. Of course, this only works if you focus on the right […]