The New York Times announced it will offer native advertising opportunities in 2014, indicative of a now undeniable trend — brand publishing is here to stay. The nation’s most reputable news organization shared that sponsored pieces would be clearly marked to allow readers to quickly distinguish the material. Click here to read the full article.
Inc./Comcast’s guide to successful content provides practical tips for small and medium-sized businesses
“Building Successful Content Campaigns,” an article in Productivity@Work, an Inc./Comcast co-branded e-newsletter, provides small and medium-sized businesses advice for building effective campaign strategies. In the article, Jacqueline McDermott Lisk, former head of digital for Mediaplanet and founder and CEO of JR Lisk, Inc., shares her best tips. “The way to approach content creation is to […]
Publishers Will Continue to Embrace Branded Journalism, According to Digital Publishing Innovation Summit
The Digital Publishing Innovation Summit, held today in San Francisco, was attended by the leaders of the publishing industry, as well as Fortune 500 brands. Speakers from Forbes, Dell, DowJones and more predicted that brand journalism will continue to dominate in 2014. When sponsored content is clearly labeled and of high caliber, it serves as […]