Why Your Business Needs Video
Businesses of all sizes are investing in video. Here’s why: People prefer them. Research shows that 60% of site visitors will watch a video, if available, before reading text. (Source) They are shareable. Content that includes a multimedia element is more likely to be shared than text-only content. They are effective. After watching a video, […]
Day 2 of Content Summit explores video trends and moves audience to tears
This discussions on the second day of the iMedia Content Summit focused on TV and digital video. We took an in-depth look at the rapidly changing way we watch, monitor and monetize video; the overlap between online and television production that’s creating a case for operational convergence; and the recipe for making effective, emotionally-compelling video […]
