The ad tech space is notoriously crowded, which makes finding a good name particularly challenging, as well as important. JR Lisk, Inc. partnered with the naming experts at River + Wolf, a NY-based brand naming and writing agency, to write this piece for Medium on ad tech naming trends and tips. The article discusses three […]
River + Wolf regularly partners with Jacqueline Lisk on multiple writing projects, among them press releases, blog articles, and eGuides. In fact, she is an invaluable part of our team and has played an instrumental role in supporting River + Wolf’s own editorial and marketing needs, as well as those of selected clients. She is a wonderfully gifted writer, with a fluid and easy style. Her work is always meticulously crafted, well-researched, and inventive. Moreover, she excels at all kinds of projects, from copywriting to long-form journalism. She can also handle all subject areas–from luxury brands to high tech. Beyond being a very talented writer/journalist, Jacqueline is a joy to work with–kind, considerate, and highly professional. I recommend her–and her team at JR Lisk–without reservation for any assignment.
Margaret Wolfson, founder & chief creative, River + Wolf