The ad tech space is notoriously crowded, which makes finding a good name particularly challenging, as well as important. JR Lisk, Inc. partnered with the naming experts at River + Wolf, a NY-based brand naming and writing agency, to write this piece for Medium on ad tech naming trends and tips. The article discusses three […]
We enlist Jacqueline’s help with a variety of research, thought leadership, and marketing projects. We value her writing skills, but also, her deep knowledge about digital advertising, specifically mobile and adtech. Because Jackie has ghostwritten for many leading advertising executives, she has a truly unique understanding of our industry. On a personal note, Jackie is easy and fun to work with.
Kristiina Kansen, marketing director MoPub/Twitter, Inc.