Business planning is tricky in times of economic uncertainty. This article, sponsored by Eastern Bank, provides executives with practical tips for preparing for what feels like an uncertain future and finding opportunities amid challenging times. The story is a great example of successful branded content, as it provides something of value to the audience (smart, practical advice), while showcasing the expertise of Eastern Bank’s experienced, compassionate team.
Thank you Boston Globe and Studio/B for inviting us to join your team once again. (Here’s our first collaboration, an exploration of the wealth gap.)