The UPS Store is now open… in the metaverse. And we got to join the team that helped make it happen!
The ever-innovative brand worked with Inc. and Fast Company to build The Helping You Be Unstoppable Store, a virtual hub with exclusive content and tips for small business owners. We provided content for more than 10 areas of the virtual world.
This was our first time writing content for the metaverse. We loved learning about what works best for this emerging medium. No surprise, the “secret” is to write super bite-sized content. We focused on providing true value for audiences while making every word count. Thank you to our partners at Inc. and Fast Company for the learning opportunity.
Click here to explore the experience
Photo credit: The UPS Store