We often create content for ad tech and marketing technology companies. We also often work on branded content projects for Inc. magazine.

Sometimes, we get to do both of these things at once.

This is the second time we had the opportunity to write about Keen Decision Systems, a marketing performance management platform that empowers companies with data and tools to make fast, confident decisions about their marketing investment. This time, we got to interview a Keen client, as well, Post Consumer Brands. The sponsored story explores how Post uses Keen to evaluate its marketing impact across its entire portfolio, and how Keen plans to continue to invest in its platform to create even more value for advertisers.

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