The hallmark of an effective designer is often empathy. The ability to understand and anticipate the behaviors and needs of the end user enables designers, developers, programmers and really, any creative, to produce successful work.

This is one of the pillars of design thinking, a popular approach to design embraced by leading companies, colleges, and agencies, including SCADpro, an innovation studio that partners with organizations of all sizes to take on business and design challenges.

We really enjoyed interviewing experts at Deloitte and The Savannah College of Art and Design (SCAD) to understand how a recent Deloitte/SCADpro collaboration illustrates the power of design thinking.

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Photo on portfolio page: Deloitte (The Deloitte welcome wall design rendering, developed in partnership with SCADpro for Deloitte Digital’s virtual studio, currently in development)

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