For retailers, personalization is more than a recommendation. It is a requirement for marketing success. We partnered with the StitcherAds team to update and add to an ebook series for retailers looking to drive performance through personalization. Topics covered include leveraging first-party data; creating a privacy-compliant targeting strategy; tips for maximizing investment on Facebook and Instagram; when to use other social media networks, like Pinterest and TikTok; and advice for increasing ROAS.
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