The merger of WPP's VMLY&R and Wunderman Thompson is one of many examples of agency consolidation. On behalf of ANA, I interviewed Jon Cook, global CEO of the newly-formed VML about the impetus for the mega-merger, the story behind the company name, and whether the ad industry should be bracing for continued consolidation.
Cook and his team were a breeze to work with and refreshingly forthright. Thanks for the talk, Jon, and thanks for the opportunity, ANA.