Businesses use data to improve decision-making and drive performance. Now athletes can do the same. The WHOOP Strap 3.0 and accompanying membership gives users access to personalized insights so they can make smarter lifestyle decisions. This story explores how it works, and why business owners, in particular, will love the product. Learning about sleep’s impact on performance was particularly interesting! Check it out.

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This Innovative Fitness Membership May Be the Key to Unlocking Your Best Performance

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