When the Association of National Advertisers (ANA) calls, you answer!
What a treat to write our first story for ANA Magazine, and about a fascinating topic: generative AI. We fully immersed ourselves in all things ChatGPT, interviewing more than 12 marketing and technology experts to understand the implications of generative AI for brand marketers. Thank you to everyone who helped with our research, and to the ANA editorial team for their smart edits and consistent guidance. We are so proud of how the piece turned out, and even prouder that ANA has asked us to join their roster of writers. We are already working on our next assignment… stay tuned!
(Looking for the TL/DR version? Or maybe you want to go deeper. Drop me a line — happy to chat about what I learned.)
Photo cred for portfolio page: Davide Bonazzi/theispot.com
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