Celebrating 10 Years of Business
March 7, 2024
A decade of writing for the biggest business publications on the planet under my own...
What I am Writing about this Summer
July 29, 2022
One of my favorite things about my job is that I get to learn and...
The Time I Got to be a Branded Content Professor for a Day
January 7, 2022
When branded content is done right, everybody “wins”: the audience, the sponsor, and the publisher....
The 4 “Simple” Steps to Content Marketing
September 24, 2014
I find myself frequently explaining the four steps to a content marketing campaign to clients,...
3 Easy Ways to Increase Your Blog Traffic
June 30, 2014
Let’s not pretend running a successful company blog is easy. It takes time, manpower and...
Everybody’s going native: 3 media powerhouses’ native ad programs
February 13, 2014
So far, the 2014 advertising buzzwords remain “storytelling” and “native advertising.” Brands need help telling...
The 5 questions Forbes’ brand journalism team asks clients–and what they’re missing
January 9, 2014
One of the most interesting speakers at last month’s digital innovation conference in San Francisco...
Publishers Will Continue to Embrace Branded Journalism, According to Digital Publishing Innovation Summit
December 4, 2013
The Digital Publishing Innovation Summit, held today in San Francisco, was attended by the leaders...