News

Quick updates on my work projects and personal life, with some photos sprinkled in.
    Celebrating 10 Years of Business

    March 7, 2024

    A decade of writing for the biggest business publications on the planet under my own...

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    What I am Writing about this Summer

    July 29, 2022

    One of my favorite things about my job is that I get to learn and...

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    The Time I Got to be a Branded Content Professor for a Day

    January 7, 2022

    When branded content is done right, everybody “wins”: the audience, the sponsor, and the publisher....

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    The 4 “Simple” Steps to Content Marketing

    September 24, 2014

    I find myself frequently explaining the four steps to a content marketing campaign to clients,...

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    3 Easy Ways to Increase Your Blog Traffic

    June 30, 2014

    Let’s not pretend running a successful company blog is easy.  It takes time, manpower and...

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    Everybody’s going native: 3 media powerhouses’ native ad programs

    February 13, 2014

    So far, the 2014 advertising buzzwords remain “storytelling” and “native advertising.”  Brands need help telling...

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    The 5 questions Forbes’ brand journalism team asks clients–and what they’re missing

    January 9, 2014

    One of the most interesting speakers at last month’s digital innovation conference in San Francisco...

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    Publishers Will Continue to Embrace Branded Journalism, According to Digital Publishing Innovation Summit

    December 4, 2013

    The Digital Publishing Innovation Summit, held today in San Francisco, was attended by the leaders...

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