What I Learned Teaching College Students about Branded Content
October 26, 2023
Last Wednesday I spoke to Wesleyan University students in Dr. Rachel Besharat Mann’s Contemporary Literacy...
What I am writing: A look back at Q1
April 26, 2023
Dear (work) diary, How is it April? Time is a mysterious construct. In Q1, I...
A Very Good Day: Guest Speaking at Wesleyan University about Branded Content
October 19, 2022
Well, this is great news. Based on feedback on last year’s presentation, Dr. Rachel Besharat...
Branded Content August Roundup
August 31, 2022
School is back in session here in Ridgefield, CT. Where did the time go? August...
The Time I Got to be a Branded Content Professor for a Day
January 7, 2022
When branded content is done right, everybody “wins”: the audience, the sponsor, and the publisher....
A Look Ahead, a Look Back: Content Marketing Trends and Predictions
January 14, 2016
2015’s word of the year? Content marketing. If you don’t believe me, ask the Association...
What’s the Deal with Live Streaming?
June 30, 2015
Live streaming is the process of delivering content live to an end-user over the internet....
The New York Times to begin native advertising program in 2014
December 19, 2013
The New York Times announced it will offer native advertising opportunities in 2014, indicative of...
Inc./Comcast’s guide to successful content provides practical tips for small and medium-sized businesses
December 15, 2013
“Building Successful Content Campaigns,” an article in Productivity@Work, an Inc./Comcast co-branded e-newsletter, provides small and...
Publishers Will Continue to Embrace Branded Journalism, According to Digital Publishing Innovation Summit
December 4, 2013
The Digital Publishing Innovation Summit, held today in San Francisco, was attended by the leaders...