News

Quick updates on my work projects and personal life, with some photos sprinkled in.
    What I Learned Teaching College Students about Branded Content

    October 26, 2023

    Last Wednesday I spoke to Wesleyan University students in Dr. Rachel Besharat Mann’s Contemporary Literacy...

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    What I am writing: A look back at Q1

    April 26, 2023

    Dear (work) diary, How is it April? Time is a mysterious construct. In Q1, I...

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    A Very Good Day: Guest Speaking at Wesleyan University about Branded Content

    October 19, 2022

    Well, this is great news. Based on feedback on last year’s presentation, Dr. Rachel Besharat...

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    Branded Content August Roundup

    August 31, 2022

    School is back in session here in Ridgefield, CT. Where did the time go? August...

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    The Time I Got to be a Branded Content Professor for a Day

    January 7, 2022

    When branded content is done right, everybody “wins”: the audience, the sponsor, and the publisher....

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    A Look Ahead, a Look Back: Content Marketing Trends and Predictions

    January 14, 2016

    2015’s word of the year? Content marketing. If you don’t believe me, ask the Association...

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    What’s the Deal with Live Streaming?

    June 30, 2015

    Live streaming is the process of delivering content live to an end-user over the internet....

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    The New York Times to begin native advertising program in 2014

    December 19, 2013

    The New York Times announced it will offer native advertising opportunities in 2014, indicative of...

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    Inc./Comcast’s guide to successful content provides practical tips for small and medium-sized businesses

    December 15, 2013

    “Building Successful Content Campaigns,” an article in Productivity@Work, an Inc./Comcast co-branded e-newsletter, provides small and...

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    Publishers Will Continue to Embrace Branded Journalism, According to Digital Publishing Innovation Summit

    December 4, 2013

    The Digital Publishing Innovation Summit, held today in San Francisco, was attended by the leaders...

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