Why being a mom makes me a better  businesswoman

Why being a mom makes me a better  businesswoman

Like many new mothers, I was nervous about reconciling my career aspirations with my determination to be a hands-on “supermom.” But it was actually my daughter who gave me the courage to launch my own business; and in many ways, I feel more capable, confident and creative than ever before. Here are five reasons why […]

5 reasons why your company needs to invest in native advertising and custom content (Infographic)

For marketers, native advertising and custom content are top of the collective mind. By now, most companies realize that, regardless of their size, content marketing should be an integral part of their strategy. For those who still need some convincing, here are 5 quick facts about native advertising. Readers look at native ads 53 percent […]

4 things I learned moderating the Evolving Digital Landscape Panel at the Weschester Digital Summit

4 things I learned moderating the Evolving Digital Landscape Panel at the Weschester Digital Summit

Recently, I had the pleasure of moderating the Navigating the Evolving Digital Landscape Panel at the Westchester Digital Summit. I facilitated a conversation with Gabe Goodwin, senior director, social production at ESPN, Lisa Stockmon, EVP & CMO of The Leukemia & Lymphoma Society, Quinn Kilbury, brand director, Newcastle at Heineken USA and Jocelyn Cripps, EVP global B2C […]

LinkedIn lowers its age limit and expands its advertising potential

LinkedIn lowers its age limit and expands its advertising potential

  As soon as I heard that LinkedIn had lowered its age limit to 14 in the states (age 13 abroad), I thought of three little words: college advertising budgets. Lo and behold, it rolled out its University Pages product Monday, a way for high school students to get to know college staff and alum.  […]

5 content marketing tips from Joe Pulizzi, the industry’s evangelist

5 content marketing tips from Joe Pulizzi, the industry’s evangelist

Two years ago, I interviewed Joe Pulizzi, the godfather of content marketing, for a piece I was writing for Conversionplanet, a digital content marketing publisher I helped launch.  We discussed the keys to effective content marketing, and as the entire publishing industry is seemingly “going native,” I decided to dig up the piece.  Our conclusions are evergreen, and I hope content marketing […]

Everybody’s going native: 3 media powerhouses’ native ad programs

Everybody’s going native: 3 media powerhouses’ native ad programs

So far, the 2014 advertising buzzwords remain “storytelling” and “native advertising.”  Brands need help telling their stories (that’s where people like me come in), as well as help delivering those stories to their target audience (that’s where publishers with innovative native advertising options come in).  I’ll be keeping tabs on these three powerhouses as they […]

You go Sir Grout, you go: 5 lessons salespeople can learn from a tile company

You go Sir Grout, you go: 5 lessons salespeople can learn from a tile company

It’s amazing how many sales best practices are universal.  Last week, I was searching for a tile cleaning company.  (A little back story: My husband and I bought our home one year ago.  It was a foreclosure and fairly dilapidated, but the location was so great we couldn’t pass it up–a secluded cul-da-sac in a […]

To create or curate: is that the question?

To create or curate: is that the question?

I’ve had a few discussions in which marketing professionals will muse, “Shouldn’t we just curate content?”  As a professional content creator, I’m biased.  Don’t you want to provide your readers with original material?  Don’t you want to own the work and establish yourself as a thought leader?  Don’t you want other brands to curate your […]

Content marketing on the rise in Europe

Content marketing on the rise in Europe

Mashable’s recent article on content marketing predictions forecasts that “Europe will get the content marketing bug–big time.”  After returning from Mediaplanet’s global management conference in Stockholm, I can wholeheartedly agree.  Mediaplanet produces cross-media content campaigns in partnership with newspapers, subject matter experts and brands, and it operates throughout Europe.  Speakers at the conference included Astrid […]

The 5 questions Forbes’ brand journalism team asks clients–and what they’re missing

The 5 questions Forbes’ brand journalism team asks clients–and what they’re missing

One of the most interesting speakers at last month’s digital innovation conference in San Francisco was Mark Howard, chief revenue officer at Forbes. Howard described Forbes’ laudable BrandVoice program, which allows clients to publish sponsored content directly onto the news site. Howard and the BrandVoice team urge brands to share relevant, interesting stories–the type of […]