What I Wrote: Q2 + Q3 Review
September 23, 2024
With Q3 coming to a close, I am reflecting on what I accomplished these past...
Celebrating 10 Years of Business
March 7, 2024
A decade of writing for the biggest business publications on the planet under my own...
Diary Update from a Writer for Hire
February 28, 2024
Hiya fans of content creation, branding, marketing strategy, naming, thought leadership… what else is it...
Sharkpreneur Podcast Appearance: From Creative Writing to Corporate Content
January 31, 2024
I am thrilled to announce that I was just a guest on Kevin Harrington’s (from...
What I Learned Teaching College Students about Branded Content
October 26, 2023
Last Wednesday I spoke to Wesleyan University students in Dr. Rachel Besharat Mann’s Contemporary Literacy...
Content marketing roundup: summer edition
September 19, 2023
This summer was unexpectedly busy. Here is a look at a few of the projects...
What I am writing: A look back at Q1
April 26, 2023
Dear (work) diary, How is it April? Time is a mysterious construct. In Q1, I...
A Belated Year-in-Review
March 13, 2023
Somehow it is mid-March and I am just getting to sharing an overview of my...
The Time I Got to be a Branded Content Professor for a Day
January 7, 2022
When branded content is done right, everybody “wins”: the audience, the sponsor, and the publisher....
A Look Ahead, a Look Back: Content Marketing Trends and Predictions
January 14, 2016
2015’s word of the year? Content marketing. If you don’t believe me, ask the Association...
3 Tips for Getting the Most from Your Ghostwriter
October 28, 2015
Most brands and industry influencers realize that penning thought leadership pieces for publication on relevant...
5 Reasons Why Your Company Needs to Invest in Native Advertising and Custom Content (Infographic)
July 28, 2014
For marketers, native advertising and custom content are top of the collective mind. By now,...