Naming a Tech Business? Read This First.
Posted by jrlisk on February 8, 2017 in ad tech, branding, business, Content Strategy, startup, Web writing |No Comments
The ad tech space is notoriously crowded, which makes finding a good name particularly challenging, as well as important. JR Lisk, Inc. partnered with the naming experts at River + Wolf, a NY-based brand naming and writing agency, to write this piece for Medium on ad tech naming trends and tips. The article discusses three of the biggest trends in start-up naming and provides tips for entrepreneurs looking to snag a name that “satisfies board members, entices investors, attracts customers and maybe, just maybe, sounds like something destined for an IPO.”
We are also pleased to announce we’ve partnered with River + Wolf on a series of naming projects, including a high-profile assignment for a massive retailer.
Photo cred: HBO
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