3 tips for getting the most from your ghostwriter

3 tips for getting the most from your ghostwriter

Most brands and industry influencers realize that penning thought leadership pieces for publication on relevant media sites and owned channels, such as blogs and LinkedIn pages, is an effective way to establish credibility, connect with an audience and increase traffic to your website. But finding the time to write these pieces can be challenging. That’s […]

6 company blogs that inspire us

6 company blogs that inspire us

When our clients ask about company blogging best practice, we direct them to the sites below for inspiration. These businesses routinely produce high quality content that conveys their expertise without being “salesy.” They effectively identify the topics that matter most to their audience while aligning with their company marketing objectives. Whether you’re launching a blog […]

B2B native advertising on the rise

B2B native advertising on the rise

I was happy to share my two cents about native advertising in a recent article for BMA Buzz, the Business Marketing Association’s newsletter. (Check it out here.) As the article reports, 54 percent of B2B marketers have tried native advertising in the last year, and 59 percent plan to increase their native ad buy this […]

Your guide to content marketing, Game of Thrones style

Your guide to content marketing, Game of Thrones style

The content marketing landscape is vast and complicated. To make things a little easier, or at least a bit more fun, the folks at Contently designed an infographic inspired by Game of Thrones. The image is helpful and clever, but I’m also sharing it because it’s a great example of infographic marketing done right. Contently […]

Content Roundup: What’s new in native advertising

Content Roundup: What’s new in native advertising

Native advertising is the marketing technique of creating content that looks and feels like the surrounding editorial. When done correctly, the sponsoring company presents content that is both: High quality and of interest to the site’s audience Strategic and relevant to the sponsoring company For example, Orange is the New Black, the addictive, binge-worthy Netflix […]

The 4 “simple” steps to content marketing

The 4 “simple” steps to content marketing

I find myself frequently explaining the four steps to a content marketing campaign to clients, and even to friends who are curious about the buzz surrounding brand journalism (or what the hell I do all day).  The breakdown below is simple, accurate and an effective formula for launching your first, or hundredth, content marketing campaign. […]

5 free newsletters for content marketing news

5 free newsletters for content marketing news

  I recently had dinner with a neighbor who used to work in marketing. She left the industry to pursue other passions and felt that since so much had changed in the last 15 years, it would be impossible for her to reenter the field. She also found marketing exhausting because your job is never […]

3 easy ways to increase your blog’s traffic

3 easy ways to increase your blog’s traffic

Let’s not pretend running a successful company blog is easy.  It takes time, manpower and an in-depth understanding of your target audience.  Assuming you’ve got the basics down, there are a few simple ways to get more from each post.  Here are 3 easy ways to increase traffic to your blog. 1. Post on the weekend You’re constantly monitoring your […]

Why your company blog’s mission statement needs two parts

Why your company blog’s mission statement needs two parts

Before you create your next piece of content, ask yourself: What’s in it for me and what’s in it for my audience. Every content marketing initiative needs a purpose. First, define the “why.” Why are you spending the time, energy and money it takes to maintain a company blog? (I’m assuming you’ve got the “how” […]

LinkedIn lowers its age limit and expands its advertising potential

LinkedIn lowers its age limit and expands its advertising potential

  As soon as I heard that LinkedIn had lowered its age limit to 14 in the states (age 13 abroad), I thought of three little words: college advertising budgets. Lo and behold, it rolled out its University Pages product Monday, a way for high school students to get to know college staff and alum.  […]