A Quick Q4 Interview with Myself
October 27, 2026
Yikes, it’s October. Here’s a real fast work-and-life update, Q&A style. Q: Why haven’t you...
What I am Writing: A Look Back at Q1
April 26, 2023
Dear (work) diary, How is it April? Time is a mysterious construct. In Q1, I...
A Very Good Day: Guest Speaking at Wesleyan University about Branded Content
October 19, 2022
Well, this is great news. Based on feedback on last year’s presentation, Dr. Rachel Besharat...
Branded Content August Roundup
August 31, 2022
School is back in session here in Ridgefield, CT. Where did the time go? August...
What I am Writing about this Summer
July 29, 2022
One of my favorite things about my job is that I get to learn and...
The Time I Got to be a Branded Content Professor for a Day
January 7, 2022
When branded content is done right, everybody “wins”: the audience, the sponsor, and the publisher....
A Behind-the-Scenes Look at What Is Basically the World’s Best Project
October 20, 2019
For the second year running, I had the pleasure of attending and covering the Inc....
3 Tips for Getting the Most from Your Ghostwriter
October 28, 2015
Most brands and industry influencers realize that penning thought leadership pieces for publication on relevant...
6 Company Blogs That Inspire Us
September 28, 2015
When our clients ask about company blogging best practice, we direct them to the sites...
B2B Native Advertising on The Rise
May 27, 2015
I was happy to share my two cents about native advertising in a recent article...
Your Guide to Content Marketing, Game of Thrones Style
November 14, 2014
The content marketing landscape is vast and complicated. To make things a little easier, or...
Content Roundup: What’s New in Native Advertising
October 28, 2014
Native advertising is the marketing technique of creating content that looks and feels like the...