A Very Good Day: Guest Speaking at Wesleyan University about Branded Content

A Very Good Day: Guest Speaking at Wesleyan University about Branded Content

Well, this is great news. Based on feedback on last year’s presentation, Dr. Rachel Besharat Mann asked me back to Wesleyan University to educate students about branded content. Last week, I led a 90-minute interactive session for Dr. Mann’s Contemporary Literacy class. The students were fantastic — prepared, engaged, and eager to ask questions and […]

Branded Content August Roundup

Branded Content August Roundup

School is back in session here in Ridgefield, CT. Where did the time go? August was a great month! We kicked it off with our annual trip to Cape May, NJ with dear family and friends. We closed it with a family trip to Lake Winnipesaukee (pictured!). When I wasn’t enjoying some needed downtime, I […]

What I am Writing about this Summer

What I am Writing about this Summer

One of my favorite things about my job is that I get to learn and write about so many different topics. Here’s a quick roundup of some of my current projects. Hope you are staying business this summer, and finding time for fun and relaxation, too. An eBook about 5G sponsored by T-Mobile, in partnership […]

The Time I Got to be a Branded Content Professor for a Day

The Time I Got to be a Branded Content Professor for a Day

When branded content is done right, everybody “wins”: the audience, the sponsor, and the publisher. But we need to educate audiences about this fast-growing space: what it is, and isn’t, how it differs from traditional journalism, and how to tell if you are are engaging with content that has been paid for by a sponsor. […]

A Behind-the-Scenes Look at What Is Basically the World’s Best Project

A Behind-the-Scenes Look at What Is Basically the World’s Best Project

For the second year running, I had the pleasure of attending and covering the Inc. 5000 conference for the Inc. Media Content Strategies team. This three-day event is the perfect mixture of education and celebration. The founders behind some of the fastest-growing private companies in America get together to share successes and failures, applaud one […]

3 Tips for Getting the Most from Your Ghostwriter

3 Tips for Getting the Most from Your Ghostwriter

Most brands and industry influencers realize that penning thought leadership pieces for publication on relevant media sites and owned channels, such as blogs and LinkedIn pages, is an effective way to establish credibility, connect with an audience and increase traffic to your website. But finding the time to write these pieces can be challenging. That’s […]

6 Company Blogs That Inspire Us

6 Company Blogs That Inspire Us

When our clients ask about company blogging best practice, we direct them to the sites below for inspiration. These businesses routinely produce high quality content that conveys their expertise without being “salesy.” They effectively identify the topics that matter most to their audience while aligning with their company marketing objectives. Whether you’re launching a blog […]

B2B Native Advertising on The Rise

B2B Native Advertising on The Rise

I was happy to share my two cents about native advertising in a recent article for BMA Buzz, the Business Marketing Association’s newsletter. (Check it out here.) As the article reports, 54 percent of B2B marketers have tried native advertising in the last year, and 59 percent plan to increase their native ad buy this […]

Your Guide to Content Marketing, Game of Thrones Style

Your Guide to Content Marketing, Game of Thrones Style

The content marketing landscape is vast and complicated. To make things a little easier, or at least a bit more fun, the folks at Contently designed an infographic inspired by Game of Thrones. The image is helpful and clever, but I’m also sharing it because it’s an example of infographic marketing done right. Contently included […]

Content Roundup: What’s New in Native Advertising

Content Roundup: What’s New in Native Advertising

Native advertising is the marketing technique of creating content that looks and feels like the surrounding editorial. When done correctly, the sponsoring company presents content that is both: High quality and of interest to the site’s audience Strategic and relevant to the sponsoring company For example, Orange is the New Black, the addictive, binge-worthy Netflix […]